Discover trends and innovative ideas from leaders in the Citrix
partner community

Ensuring a great employee experience with better productivity and engagement.

Today’s IT teams demand experience, security, and choice. Organizations are under tremendous pressure to deliver the superior work experience employees demand. IT teams need powerful security to stay ahead of rising threats.

Are you getting maximum value from your marketing events?

For many businesses, marketing is synonymous with events. According to some analysts, events account for 50% - 70% of many companies’ marketing budgets. But are they getting a good return on that investment? In most cases, the answer is no.

Social media marketing is more than posting content, it’s about relationships

What exactly is “social media marketing?” The question seems like a no-brainer, but you’d be surprised how many companies get it wrong. In a lot of businesses, “social media” means just posting event photos.

Get more bang for your marketing bucks

Planning events. Brand design. Ordering t-shirts, keychains and other tchotchkes. A lot of what falls under the “marketing” umbrella can be considered fun. Yet most of those efforts are not what the folks formulating high-level business strategy consider “mission-critical.”

 How Citrix & Envision IT deliver technology that matters (2:02)

In part 1 of this 4-part series, hear how Envision IT's values align with Citrix's, enabling them to deliver technology that makes a true impact on their customers' lives.

Crack the digital marketing code to generate leads

What’s the formula for marketing success? Believe it or not, there is an actual formula. It’s called The Conversion Sequence Heuristic, developed by the MECLABS Institute. And it looks like this: C = 4m + 3v + 2(i-f) - 2a.

Arrow Electronics shares six steps to building a winning cloud strategy

If you told Tom Ku a year ago Arrow ECS would be where they are now—not only running in the cloud but leading the charge—he would have been relieved.

Growing outside referrals: Ready to level-up your marketing game?

If you’re looking to grow your B2B sales organically, there is nothing more valuable than customer referrals. A customer telling a prospect how amazing you are will always be more credible than an ad campaign. But, what if you’re looking to expand farther or faster than organic growth can take you? You’ll need to look to other strategies.

For SD-WAN, success boils down to three simple words: Experience. Experience. Experience.

Cloud impacts almost every area of technology, but none more so than the networks that businesses rely on to access cloud applications and services. Last August, IDC projected that the market for software-defined WAN (SD-WAN) technologies will hit $4.5 billion by 2022. Analysts at Dell’Oro Group forecast a compound annual growth rate (CAGR) of 35%.

Accelerate your business with Cloud Alliance

Participate in the Citrix and Microsoft joint initiative, Cloud Alliance, to help your customers move to the cloud. This infographic outlines some of the ways Cloud Alliance can benefit you and your customers and accelerate your cloud sales growth.

Extreme Makeover: Website Edition

Want to succeed in today’s business-to-business (B2B) technology market? As we noted in our last blog, you’ll need to step up your digital marketing game. But where should you start?

The secret to successful cloud and digital transformation initiatives: Get your people onboard

When it comes to digital transformation and its enabling technologies like cloud, disruption is the name of the game. That’s the purpose, after all: reimagining user experiences. Rethinking how workers collaborate. Mining new insights to transform business outcomes.

Avoid being added to the endangered species list. A case for B2B digital marketing transformation.

The National Geographic Society defines an “endangered species” as an organism that is threatened by extinction. Avoid becoming an endangered species by taking your digital marketing game to the next level and growing your business outside of referrals. It’s a lot easier than you might think.

Helping customers find their way on the digital transformation journey

Digital transformation: it’s a concept that went from nonexistent a few years ago to top of every tech blogger’s mind. But it’s much more than just a buzzword, and leaders in C-suites around the globe are taking it seriously.

How Citrix and Microsoft partners help customers address high-value use cases

Behind every successful customer, there’s a skilled partner who understands that short- and long-term success comes from starting small, helping customers overcome business challenges, and overachieving. Happy customers buy more.

 The SD-WAN opportunity (3:12)

Hear how Citrix Partner Burwood Group is seizing the SD-WAN opportunity to empower customers with the best possible user experience, with lower costs and stronger security than ever, and even leveraging the technology to help with the transition to the cloud.

 The Citrix SD-WAN difference (3:37)

With so many options to choose from, how does Citrix SD-WAN rise above the rest? Hear about the critical difference from Citrix Partner, Burwood Group.

Zeroing in on the top 5 use cases for selling cloud

Customers of all sizes and in all industries are moving to the cloud. This infographic outlines some examples of how you can be successful in supporting your customers along their journey.

 Increasing pipeline with digital marketing (4:09)

The technology landscape is more competitive than ever, which is why a strong digital marketing strategy is crucial to stand out. Hear how partnering with Citrix goes beyond the technology for Burwood Group, and how they find success tapping into their partnership with Citrix to improve their digital marketing strategy.

Cracking the digital transformation code: A conversation with ACP

These days every technology vendor, including Citrix, spends a lot of time talking about digital transformation. But talking about it and actually doing it are two different things. Some technology sellers, like ACP IT Solutions, have got it down to a science.