BY USE CASE
Modernize IT
Secure Distributed Work
Boost Productivity
BY INDUSTRY
Oct 24, 2022
HOSTED BY
Citrix
Each month we’ll invite a partner guest to join our panel for a discussion about topics that are relevant and top of mind for all modern marketers. In each 30-minute session you’ll hear:
At the end of each session, our panel of B2B marketing experts will host an informal Q&A where you can get advice on any marketing issue that you’re facing.
Ask the Experts: Mapping Content for Personas within a Sales Cycle
Your buyers don’t want more content to read or watch. They want BETTER content—information they can use to make better business decisions. In the November Citrix Masterclass episode, our expert hosts dive into how to create actionable content that truly helps your buyer personas as they navigate through the purchasing journey. We will discuss:
Available on-demand November 22
Speakers
Jenny Magic
Principal
Better Way to Say It
David Pereira
President
GET LIFT Agency
The speakers, dates and recording links for each session are listed below.
View on-demand
Dave Hind brings more than a decade of B2B marketing experience to the table, including his time managing the UK marketing team at Proact IT. Guiding the team that supports more than 25 UK salespeople has meant collaboration both internally and with Citrix—all to drive demand gen campaigns that deliver greater brand awareness and leads.
In this episode, Dave shared his insights on:
Speakers
Jenny Magic
Principal
Better Way to Say It
David Pereira
President
GET LIFT Agency
Dave Hind
Head of UK Marketing
Proact IT
Todd Hsu is a true Citrix OG! More than a decade ago, Citrix acquired his IT consulting firm, beginning a longstanding relationship. Todd then joined Ferroque Systems in 2020, helping guide the company as it matured into a premium IT services firm with more than 50 employees. Now president of Ferroque, Todd will discuss the megawatt marketing efforts that have propelled the company to the top of its industry, including:
This promises to be a unique episode filled with best practices from an IT veteran who understands the power of investing in branding and content.
Speakers
Jenny Magic
Principal
Better Way to Say It
David Pereira
President
GET LIFT Agency
Todd Hsu
President
Ferroque Systems
We are excited to invite you to the July 27th episode of the Citrix Partner Marketing Masterclass. Our featured guest is Namita Tiwari, Director & Head of Marketing for Cloud Infrastructure Services at Wipro.
In this episode, Namita will share her insights on content marketing. Specifically, we’ll delve into:
Expect a captivating episode as Namita recently delivered a TEDx Talk on Magic of Marketing in Metaverse!
Speakers
Jenny Magic
Principal
Better Way to Say It
David Pereira
President
GET LIFT Agency
Namita Tiwari
Director & Head of Marketing for Cloud Infrastructure Services
Wipro
Dear Jenny & David (Ask the Experts, Anonymously)
Whatever your marketing challenge or question, our panel will share their perspective:
When you share your questions, be sure to provide the context, set the scene and give us all the juicy details about your challenging situation, then ask your questions. Remember, your questions are completely anonymous and can be related to the above or any other B2B marketing topics. Lastly, mark your calendar to listen to the webcast on-demand here starting June 22.
Can’t think of a question right now or have a feeling something might pop up later? Use the same link to submit questions anytime for a future episode of Partner Marketing Masterclass: Dear Jenny & David.
Submit your anonymous questions here
Speakers
Jenny Magic
Principal
Better Way to Say It
David Pereira
President
GET LIFT Agency
Join us for an engaging and insightful live conversation with Stacie Hill, Head of Marketing at Ultima at the Citrix Partner Marketing Masterclass series. During this session, Stacie will share
Speakers
Stacie Hill
Head of Marketing
Ultima
Jenny Magic
Principal
Better Way to Say It
David Pereira
President
GET LIFT Agency
In this session we continue the conversation with JJ Savarino, VP of Marketing and Vendor Management at Alchemy Technology Group to discuss marketing tactics such as:
Speakers
JJ Savarino
VP of Marketing &
Vendor Management
Alchemy Technology Group
Jenny Magic
Principal
Better Way to Say It
David Pereira
President
GET LIFT Agency
In part 1 of JJ’s session we cover:
Speakers
JJ Savarino
VP of Marketing &
Vendor Management
Alchemy Technology Group
Jenny Magic
Principal
Better Way to Say It
David Pereira
President
GET LIFT Agency
In this session we’ll cover:
Speakers
Grace Cosgrove
Marketing Manager
Edge 7 Networks
Jenny Magic
Principal
Better Way to Say It
David Pereira
President
GET LIFT Agency
In this session we cover:
Speakers
Roshantha Pillay
Marketing Manager
Dicker Data
Jenny Magic
Principal
Better Way to Say It
David Pereira
President
GET LIFT Agency
In this session we cover:
Speakers
Addie Peper
Cultivator of Connection
Envision IT
Jenny Magic
Principal
Better Way to Say It
David Pereira
President
GET LIFT Agency