Webinar Event Citrix Partner Marketing Masterclass Join us for engaging and insightful live conversations with fellow partner marketers at the Citrix Partner Marketing Masterclass series.
Aug 24 2022
Event Details

Aug 24, 2022

HOSTED BY
Citrix

Each month we’ll invite a partner guest to join our panel for a discussion about topics that are relevant and top of mind for all modern marketers. In each 30-minute session you’ll hear:

  • Their secrets to growing marketing’s contribution to the sales pipeline.
  • A deep dive into a marketing tactic that’s worked for them.
  • Our panel’s response to a marketing challenge they’re facing. 

At the end of each session, our panel of B2B marketing experts will host an informal Q&A where you can get advice on any marketing issue that you’re facing.

Todd Hsu is a true Citrix OG!  More than a decade ago, Citrix acquired his IT consulting firm, beginning a longstanding relationship. Todd then joined Ferroque Systems in 2020, helping guide the company as it matured into a premium IT services firm with more than 50 employees. Now president of Ferroque, Todd will discuss the megawatt marketing efforts that have propelled the company to the top of its industry, including: 

  • The strategy deployed to elevate the business from a "typical IT shop" to a premium IT consulting and services firm 
  • Creating an inbound lead machine through disciplined content execution 
  • How to justify a Lamborghini as part of the marketing budget 

This promises to be a unique episode filled with best practices from an IT veteran who understands the power of investing in branding and content. 

Speakers

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

Todd Hsu
President
Ferroque Systems

The speakers, dates and recording links for each session are listed below.

View on-demand

We are excited to invite you to the July 27th episode of the Citrix Partner Marketing Masterclass. Our featured guest is Namita Tiwari, Director & Head of Marketing for Cloud Infrastructure Services at Wipro.

In this episode, Namita will share her insights on content marketing. Specifically, we’ll delve into:

  • Storytelling - how to integrate a storytelling approach to content development
  • Content Formats – how to create better videos, infographics and eBooks
  • Content Syndication – how this can be a cost-effective way to promote content

Expect a captivating episode as Namita recently delivered a TEDx Talk on Magic of Marketing in Metaverse!

Speakers

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

Namita Tiwari
Director & Head of Marketing for Cloud Infrastructure Services
Wipro

Dear Jenny & David (Ask the Experts, Anonymously)

Whatever your marketing challenge or question, our panel will share their perspective:

  • Rebranding tactics 
  • Organizational buy-in 
  • Content strategy and calendars 
  • Lead-gen events 
  • The right marketing KPIs 
  • Prospect (and customer) communication 
  • Engage your sales team with marketing 
  • Account based marketing  
  • Social media and video

When you share your questions, be sure to provide the context, set the scene and give us all the juicy details about your challenging situation, then ask your questions. Remember, your questions are completely anonymous and can be related to the above or any other B2B marketing topics. Lastly, mark your calendar to listen to the webcast on-demand here starting June 22.

Can’t think of a question right now or have a feeling something might pop up later? Use the same link to submit questions anytime for a future episode of Partner Marketing Masterclass: Dear Jenny & David. 

Submit your anonymous questions here 

Speakers

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

Join us for an engaging and insightful live conversation with Stacie Hill, Head of Marketing at Ultima at the Citrix Partner Marketing Masterclass series. During this session, Stacie will share

  • How they were able to generate more conversations with the C-Suite of prospects and customers
  • How they completed a company rebrand in 8 weeks…and why you shouldn’t do that
  • How there were able to get their whole company on board with creating videos

Speakers

Stacie Hill
Head of Marketing
Ultima 

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

In this session we continue the conversation with JJ Savarino, VP of Marketing and Vendor Management at Alchemy Technology Group to discuss marketing tactics such as:

  • His experiments with 3rd party lead gen services and meeting maker campaigns
  • How incentivizing sales reps can boost campaign results
  • Reporting – What matters and what to ignore

Speakers

JJ Savarino
VP of Marketing &
Vendor Management
Alchemy Technology Group

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

In part 1 of JJ’s session we cover:

  • How to balance between a corporate marketing strategy vs regional marketing
  • The role marketing should play in onboarding a new sales rep
  • Experiments with lead nurturing, chat bots and meeting makers

Speakers

JJ Savarino
VP of Marketing &
Vendor Management
Alchemy Technology Group

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

In this session we’ll cover:

  • How Grace uses and modifies the Citrix Content Kits
  • How she convinces her sales and technical leads to contribute to content
  • Preparing to host in-person events – what’s changed?

Speakers

Grace Cosgrove
Marketing Manager
Edge 7 Networks

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

In this session we cover:

  • 3 keys to ABM Success (SURPRISE! A sophisticated technology stack isn’t one of them)
  • ABM tactics that work
  • Is it worth spending time/money on awareness campaigns in IT services marketing

Speakers

Roshantha Pillay
Marketing Manager
Dicker Data

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

In this session we cover:

  • How to launch a podcast and webinar AND get your company to support it
  • How to use paid and organic social media to grow awareness and capture leads
  • How to approach building a social media calendar

Speakers

Addie Peper
Cultivator of Connection
Envision IT 

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency