Dave Hind brings more than a decade of B2B marketing experience to the table, including his time managing the UK marketing team at Proact IT. Guiding the team that supports more than 25 UK salespeople has meant collaboration both internally and with Citrix—all to drive demand gen campaigns that deliver greater brand awareness and leads.

In this episode, Dave shared his insights on:

• Fostering an internal culture where collaboration between sales, technology, and marketing drives successful campaigns and events
• How to best work with Citrix when launching a campaign
• How to enable your sales team’s success before you even launch a campaign.
  

Speakers

Todd Hsu is a true Citrix OG!  More than a decade ago, Citrix acquired his IT consulting firm, beginning a longstanding relationship. Todd then joined Ferroque Systems in 2020, helping guide the company as it matured into a premium IT services firm with more than 50 employees. Now president of Ferroque, Todd will discuss the megawatt marketing efforts that have propelled the company to the top of its industry, including: 

• The strategy deployed to elevate the business from a "typical IT shop" to a premium IT consulting and services firm 
• Creating an inbound lead machine through disciplined content execution 
• How to justify a Lamborghini as part of the marketing budget 

This promises to be a unique episode filled with best practices from an IT veteran who understands the power of investing in branding and content. 

Speakers

We are excited to invite you to the July 27th episode of the Citrix Partner Marketing Masterclass. Our featured guest is Namita Tiwari, Director & Head of Marketing for Cloud Infrastructure Services at Wipro.

In this episode, Namita will share her insights on content marketing. Specifically, we’ll delve into:

• Storytelling - how to integrate a storytelling approach to content development
• Content Formats – how to create better videos, infographics and eBooks
  
• Content Syndication – how this can be a cost-effective way to promote content
  

Expect a captivating episode as Namita recently delivered a TEDx Talk on Magic of Marketing in Metaverse!

Speakers

Dear Jenny & David (Ask the Experts, Anonymously)

Whatever your marketing challenge or question, our panel will share their perspective:

• Rebranding tactics 
• Organizational buy-in 
• Content strategy and calendars 
• Lead-gen events 
• The right marketing KPIs 
• Prospect (and customer) communication 
• Engage your sales team with marketing 
• Account based marketing  
• Social media and video

When you share your questions, be sure to provide the context, set the scene and give us all the juicy details about your challenging situation, then ask your questions. Remember, your questions are completely anonymous and can be related to the above or any other B2B marketing topics. Lastly, mark your calendar to listen to the webcast on-demand here starting June 22.

Can’t think of a question right now or have a feeling something might pop up later? Use the same link to submit questions anytime for a future episode of Partner Marketing Masterclass: Dear Jenny & David. 

Submit your anonymous questions here 

Speakers

Join us for an engaging and insightful live conversation with Stacie Hill, Head of Marketing at Ultima at the Citrix Partner Marketing Masterclass series. During this session, Stacie will share

• How they were able to generate more conversations with the C-Suite of prospects and customers
• How they completed a company rebrand in 8 weeks…and why you shouldn’t do that
• How there were able to get their whole company on board with creating videos

Speakers

In this session we cover:

• 3 keys to ABM Success (SURPRISE! A sophisticated technology stack isn’t one of them)
• ABM tactics that work
• Is it worth spending time/money on awareness campaigns in IT services marketing

Speakers