The rapid digital transformation of businesses in all industries has made one thing clear: cloud-first strategies are now the standard.

We’ve seen virtually all businesses adopt some form of hybrid work, putting even more strain on the technology, IT personnel and processes required to keep businesses running. And businesses are relying on partners to help them with these transformations.

But one challenge remains for marketers: breaking through the noise and creating value. Marketing professionals continue to face an abundance of competition in the marketplace, and all this noise has made it increasingly difficult to differentiate yourself.

What options do you have today? Learn the latest insights, tactics, strategies and best practices during our upcoming virtual Citrix Partner Marketing Kickoff 2022 event airing live on April 27 in EMEA and AMS, and April 28 in APJ. Here’s a brief breakdown of the key topics we’ll be covering this year:

Citrix Marketing Strategy, Product Innovation and Strategic Alliances

The SaaS industry is evolving almost daily. As workplace trends change, Citrix provides our customers and partners with best-in-class solutions for security, productivity and efficiency.

This year’s Partner Marketing Kickoff will provide you with actionable insights into the Citrix marketing strategy, how we’re approaching product innovation, and how we plan to leverage strategic alliances to accelerate business growth, both internally and for our partners.

Deep Dive into the Biggest Industry Trends

It’s no secret the workplace has changed. Everything from remote work to the rise of the hybrid workplace has directly impacted the way businesses operate, hire new talent and approach growth.

So, what trends should you focus on this year? We’ll provide you with a deep dive into:

  • Macroeconomics
  • The rise of hybrid work
  • How companies are transitioning to SaaS
  • Digital transformation
  • The importance of unifying marketing, sales, and your organization’s goals
  • Tailored customer content
  • Brand amplification strategies

Turning Product into Your Differentiator

The hybrid workplace requires creative solutions to keep everyone secure, connected, and collaborative.

We’ll show you just how important DaaS is today, and how it can enable partner success through a detailed discussion into your buyer personas, including the roles and titles on which you should focus your marketing efforts. You will also learn about popular use cases and the latest updates around the Microsoft partnership opportunity.

Getting Your Marketing Right in 2022

Whatever your industry, you now face more competition than ever before when it comes to marketing your products and services.

Discover the best ways to amplify your brand through the power of highly relevant content. We’ll show you how to create content that directly addresses your customers’ needs, how to amplify your brand strategies with actionable examples and why unifying sales and marketing leads to the best outcomes.

Dedicated Sessions for AMS, EMEA and APJ

We understand marketing strategies differ based on the geographic region you operate within. What works in the Americas may not work in Europe, Asia or the Middle East.

That’s why we’re including additional segments that will provide deep insights into geographic demand generation strategy, campaigns and programs for partners, and what partner success looks like in AMS, EMEA and APJ.

Reach New Heights in 2022

Learn everything you need to know to transform your marketing strategies in 2022 by attending Citrix Partner Marketing Kickoff 2022 — our virtual, half-day event available in EDT, CET, and SGT.

Register today to gain access to the latest marketing trends, strategies and tactics, so you can build a strong foundation to generate more customer demand, build your pipeline and accelerate your business growth.