The idea was game-changing. The technology was complex and the opportunity incredibly exciting. Together with teams from Amsterdam, Munich, Bangalore, Sussex, and London, pulling on some of the most creative and diverse work groups, after months of collaboration, many laughs, and countless meetings, we created a uniquely unforgettable and inclusive experience.

As a result, Fujitsu and Citrix are now the official World Records Holders of The Largest Animated Tablet Computer Mosaic. All involved in the evening had unique experience and worked together as a whole, regardless of background, role or lifestyle to achieve a phenomenal new world record.

By coming together with Fujitsu, we enable our customers to master digital transformation. Every organization has its own unique challenges and therefore every journey is by default different.

Citrix and Fujitsu asked 1625 senior business leaders what really matters to them and what challenges they are facing. Not surprisingly, we learned there is still something of a gap between digital strategy and execution. Businesses clearly agree on the importance of digital transformation, but struggle to deliver on their digital goals — a major problem being the high cost of failure in digital projects.

The businesses we surveyed shared that the average cost of a failed digitalization project is shocking at €555,000, and that 28% have experienced this failure. Even cancelling a failing project as early as possible still came at a average cost of €423,000 and this fear of failure holds business leaders back from moving forward on digital projects.

On a more positive note, our survey found that more than half of organizations get the right results and 58% told us their customers are actually the biggest drivers for their digital transformation.


The majority struggle with internal IT system blockers, this, in turn, drives the challenge of shadow IT to provide truly meaningful innovation. Businesses leaders also commented that they feel the pressure of keeping up, with 7 in 10 telling they lag behind their competition. This is compounded with a digital skills shortage.

As the war for talent intensifies in today’s seller’s market, employees will increasingly expect a modern, adaptive digital workspace. Ensuring a workspace enables diversity and provides for an inclusive collaborative environment can only be a good thing. It is becoming a known fact that a rich diverse workforce produces the best results.

Partnering to create new ecosystems and a embracing a diverse and inclusive workforce are essential to providing new insights and new perspectives and is at the heart of the digital co-creation transformational journey. With digital disruption rapidly changing the business landscape, businesses must adapt quickly or be left in behind in the dust of failure.