Looking back on one year post-acquisition and transformation into Cloud Software Group, it’s clear Citrix has undergone significant changes and many people have had a lot of questions. However, we’ve now firmly established ourselves as a company that delivers mission-critical enterprise software at scale, and that has provided the opportunity for the Citrix business unit to refocus on what’s most important: delivering high-performing applications and desktops from any cloud or on-premises data center. Better prioritizing what works best for our customers started with listening to your feedback and using that to inform our product strategy, so we could deliver the solutions that will make the most impact on your IT environment. We are the industry leader in this technology – if you need a reminder, visit our comparison page to see how Citrix stacks up against VMware, as well as all the value we bring to Microsoft solutions. 

We started with recommitting to supporting hybrid work environments, flexible infrastructure and vendor choice, and long-term innovation in line with what you need. And we’ve already made progress toward our goals with new releases, more investment in the technologies you need, and more deployment flexibility, which is unmatched by our competitors. See how we have changed with you in mind below.

Committing to hybrid work environments

Our first priority at Citrix is DaaS and VDI, it’s what we do. We have renewed this commitment by refocusing on providing a Zero Trust, high-performance platform for the unified delivery of applications and desktops to any device. We also heard from you that for a lot of you, hybrid is the destination, so we’ve renewed our commitment to supporting you where you are, in the cloud, on-premises, or a hybrid of both.

We’re following through by refining our solutions with the best user experience for any application your business uses. Citrix offers a simple but powerful user experience that is powered by HDX and can support a wide range of use cases, including web, SaaS, Windows, and Linux applications. The user experience remains the same across all devices too, making it easier for your employees to find the resources they need. Your employee portal remains simple while you go through a digital transformation, with unified management across cloud, on-premises, and globally distributed sites, as well as integration into existing processes. 

Building a secure hybrid work environment requires a lot of tools, including the tools to integrate the different clouds and on-premises data centers you might use. Citrix helps you bridge the gap between cloud and on-premises deployments without costing more or creating more complexity. Citrix also has context-aware security and dedicated support and management tools so your IT team has everything they need to secure your environment and resolve issues. 

Our commitment to supporting your hybrid environment will pay off for you, too. Based on what we have seen, by going hybrid and putting your predictable workloads on premises and your more dynamic workloads, such as seasonal bursts, in the cloud you can save roughly 50 percent per year.  The best part about hybrid cloud is that you can plan your on-premises resources to carry your everyday workloads and only burst to the cloud to handle peak workloads. This reduces waste of on-premises resources and reduces overall costs, while still giving you the capacity to burst to the cloud when needed.

Flexible infrastructure and vendor choice

Citrix offers easy ways to connect to the cloud and vendor-agnostic infrastructure so that you have the freedom to choose the solutions that best suit your business as you scale. While some solutions will lock you into their infrastructure, our future-looking strategy is designed to accommodate alternative solutions, like hybrid with Nutanix, and help you take advantage of the lowest-cost clouds or those with the best features. 

Hybrid and multi-cloud are both possible with Citrix. You can have one cloud provider, or four. Citrix offers the ultimate cloud flexibility, so you can host workloads in Azure, AWS, or Google Cloud, or in all three. Having multiple clouds won’t make things more complicated for your employees either. When users enter their work email into the Citrix client, it automatically discovers the infrastructure and configures itself, giving them a unique view of desktops and applications available to them based on their role. This makes the user experience seamless, even if they are moving between internal and external networks or different devices. 

Long-term Citrix innovation

While I’m pleased that our renewed focus has enabled us to execute on current customer needs, I’m most excited about what lies ahead. Citrix has a huge opportunity for long-term innovation for hybrid multi-cloud capabilities, elevated user experience on next-generation devices, Zero Trust app access, automation, artificial intelligence and more. We’re expanding technology across enterprise and partner ecosystems, and continuing to innovate with key alliance partners like Microsoft, Google, AWS, Oracle, ServiceNow, and Nutanix. Our vision and strategy is clear, and I look forward to sharing more about that in the near future.

Our ability to execute on that vision has never been stronger. We have the largest investment in end user computing (EUC) in the industry (and we’re still hiring!). We’ve released 84 major client and server updates in the last two quarters alone! These fast-paced releases show just how committed we are to building a better user experience and secure solution that outpaces our competitors.

Of course, it’s not just about new releases – we’re also heavily investing in the complete customer experience by growing our customer support teams across the board.. In fact, over the course of 3 months, we’ve already seen a 33 percent reduction in the mean time to resolution, as well as a big jump in customer satisfaction. These results show how our acquisition has helped Citrix refocus on delivering what you need, a unified way to manage EUC architecture. 

Visit our comparison page to see how Citrix stacks up against VMware, as well as all the value we bring to Microsoft solutions. 

Disclaimer: The development, release and timing of any features or functionality described for our products remains at our sole discretion and are subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.