The transition to remote and hybrid work has given rise to a whole new work world, and organizations need innovative technology solutions that support the flexibility, security, productivity, and scalability to help their employees be successful. This transition has also created opportunities for Citrix partners to help businesses navigate the realignment of work.

At Citrix, we’re excited about these opportunities and what they mean for our partners. But what exactly are these opportunities, and how can our partners take advantage of them? It helps to consider the various needs of organizations, and, broadly speaking, they all have these four:

  • Technical Needs: The technical solutions a business needs to operate and deliver its offerings.
  • Service Needs: The types and levels of service a business needs to deliver to its users.
  • Business Needs: The capital, organizational structure, and expertise a business needs to fulfill its mission and achieve its objectives.
  • Outcome Needs: The strategies a business needs to implement and the actions it needs to take to achieve desired outcomes.

The new world of work has changed the ways in which organizations meet these needs, creating opportunities for Citrix partners. Let’s take a closer look at these needs.

Opportunities in the New Work World

Technical Needs

Work is no longer just a place where people go. It is an activity people can engage in from anywhere, using any device at any time. Yes, they still need to “go” to work, but in the new work world, they go to a digital workspace, which can be anywhere.

Citrix has the technology to meet this new work world need. Our complete digital workspace platform delivers a workspace that gives them the freedom to work anywhere, anytime, and from any device while supporting a consistent, secure, and simplified work experience.

Our partners have the expertise to understand their customers’ organizations, how the new work world is shaping the way business gets done, and how to integrate Citrix solutions to create a technology ecosystem that is right for that customer.

The digital transformation happening in the new work world is complex, and customers are turning to outsourcing for help. This presents additional opportunities for Citrix partners, who, as they expand and deepen their core technical DNA, can offer technical expertise to help customers transform their operations and the way their people work.

Service Needs

While it is important for businesses to have the right solutions and technology ecosystems in place, they must be able to leverage those resources to meet their users’ service needs. The new work world is one in which people can work from anywhere, on any device, at any time, so the solutions and ecosystems that support and enable work must be available whenever and wherever they are needed.

There is opportunity here for our partners. Citrix application delivery and security (AD&S) solutions can help businesses to deliver a consistent and secure app experience for users and leverage technologies like bot management and Citrix Web App Firewall to add even more value.

There is also opportunity for partners to help customers improve operations and service levels in the new work world. Citrix partners can offer solutions to solve a variety of challenges, from workflow automation to automated configuration to the optimization of collaboration tools that are essential in the new work world ecosystem.

Outcome and Business Needs

Actionable insights into business strategy, operations, and more are key to delivering the outcomes organizations need to be successful. In addition to Citrix’s digital workspace solutions, DaaS and VDI solutions, and application and delivery solutions, partners can offer Citrix Analytics to help customers get valuable insights into performance and security of their technology environment and apps to enhance the user experience. This can help customers achieve their objectives while helping to deliver secure environments that enable employees to do their best work.

Partners can also transform the data and experience they have from helping customers deploy Citrix solutions into insight-driven services they can offer. They can leverage data analytics to strengthen their technical expertise and help customers uncover new business insights and achieve strategic and business objectives.

Opportunities Are Beckoning

The new work world has created opportunities for Citrix partners and organizations everywhere. These opportunities will continue to grow as work evolves, and we and our partners will meet them with innovative applications of Citrix solutions and services.

With more than 26,000 customers in Asia-Pacific/Japan (APJ), Citrix is the market leader in providing organizations with a better way to work. As more organizations embrace the new work world, our Citrix APJ partners can look forward to greater business opportunities to come. Together, we can show them what a better way to work looks like. Citrix partners can leverage the Cloud Migration Partner Playbook in SalesIQ to get started.