Are you leaving money on the table? If you’re not planning to attend Citrix Synergy 2017, May 23–25 in Orlando, it’s possible the answer is YES.

Data makes a case for the value of Synergy

We crunched the numbers, and found that partners who attended Synergy last year created 68% more opportunities than those who did not. I understand that for many partners, time spent at a conference can be difficult to rationalize, but consider this: when you bring your customers, every minute you spend at Synergy is like being at the office building deals.

Synergy offers three days of intense, one-on-one time with your key customers. The more customers you bring, the more opportunities you have to close deals. Partners who are creating more opportunities know this, and it’s why they return each year.

Top 3 reasons to attend Synergy

Partners who attend tell us these are their top reasons for coming back:

#1: Deep tech dives

Especially if you weren’t able to join us at Citrix Summit 2017, Synergy is your best opportunity to see the latest technology, get hands on to demo the solutions, and learn the Citrix roadmap for digital business transformation.

#2: Closing deals

Building pipeline is the key reason partners attend Synergy: they want to accelerate deals and make money. Use these resources to persuade your customers to join you, and take advantage of incentives:

  • The Synergy SKU is an easy way to promote attendance by bundling customer conference passes with other purchases. 3-packs are also available. Visit Citrix SalesIQ for information.
  • Toolkit pieces—emails, PowerPoint slides and Fast Facts—are available on Citrix SalesIQ to help you easily recruit your customers to Synergy. Plus, the online Justify Your Trip tool will help your customers make a case for the value of Synergy with a custom PDF for their managers.
  • Each time three customers place your name in the referral box during online registration, you qualify for a free conference pass. Learn more about the 3 for 1 promotion.
  • For every registration you refer between February 27 and May 15, you’ll be entered into a raffle for prizes including an Apple TV and Bose wireless headphones in the Channel Partner Referral Incentive.

#3: Introducing Citrix to your customers

If you have accounts that are not currently using Citrix solutions, Synergy is the ideal place to introduce the latest innovations. Plus, it’s likely that many of your deals involve multiple vendors. Those vendors are going to be at Synergy. Watch the product demos and accelerate opportunities with Citrix and our alliances.

Even more to experience

Synergy also features a new keynote strategy, including the Innovation Super Session series with featured speakers Malcolm Gladwell and Gen. Colin Powell. Add interactive sessions, hands-on labs, a free Citrix certification, and the opportunity to build your professional network, and the value is clear.

Attending Synergy with your customers helps you unlock new business possibilities, so join me and register today: get all the details at

Craig Stilwell, Worldwide VP of Partner Sales & Strategy, has more than 23 years of technology experience, including more than 17 years at Citrix, most recently serving as Area Vice President of our U.S. Commercial business responsible for all sales and products in the U.S. Commercial segment. Previously, Craig served in several roles at Citrix, notably as Vice President of Americas Channel Sales & Field Operations.

Connect with him on Twitter: @CraigTStilwell

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