Cue the countdown: we’re only a few weeks away from our annual Citrix Field Kickoff, which means the anticipation is at an all-time high! Our virtual, three-day event will kick off on January 18 with an Opening Keynote, followed by breakout sessions that have been carefully curated to address topics that matter most to you. On Day 2 of the event, we’ll take a deeper dive into additional insights on our strategy and updates that are specific to your local market. Then we’ll wrap things up with the reveal of our Partner of the Year award winners and a grand finale performance by Tony and Grammy award-winning artist Leslie Odom Jr. Want the complete breakdown? View the full agenda here.

For those of you who are interested in sales and technical training on Citrix product and services, make plans to stick around in the afternoon on Day 2 and all day on Day 3 to get a front row seat to all the action. Here’s a glimpse into a few of the sessions.

Sales Sessions

Mastering the Citrix Story

During this session, you will learn what materials are available to deliver the Citrix story, when and to whom to deliver them to, and best practices to effectively engage customers in these conversations.

The Value Proposition: Empowering Secure Distributed Work

Citrix provides a holistic solution to help customers reach their security goals. In this session, we’ll discuss how to find the companies best suited for secure distributed work needs and drive value-based conversations with these customers.

The Value Proposition: Accelerating IT Modernization

As we enter a new normal in the aftermath of the global pandemic, it is crucial for organizations to implement technology infrastructure that will fuel success. This session will help you better understand how Citrix is addressing this new era of hyper innovation and enable you to help our customers accelerate their IT modernization.

Technical Sessions

Delivering the Value of DaaS Against the Competition

Learn how to position Citrix in this dynamic market, show the value of Citrix Virtual Apps and Desktops, and understand why many competitors are still behind in various areas. You will also learn the difference between how Citrix delivers DaaS and how others do so.

Validating the Customer Challenges on ADCaaS

During this session, you will learn how to showcase and PoC Citrix Secure Access.

Have a Business-Driven Technology Conversation with an Executive Buyer

In this session, you will learn how to have a successful customer conversation with the executive buyer.

If you haven’t already done so, gather your team and secure your spots at Field Kickoff. Then get ready to join us for an action-packed event filled with informative sessions, networking opportunities, standing ovation-worthy awards, and can’t-miss entertainment that will motivate you for a successful year ahead.