The holiday season is upon us, and Citrix Summit 2020 is just around the corner. Summit is the premier event for the Citrix Partner community, and you’ll find more than 200 hours of informative breakout sessions, clinics, learning labs, and more. With so much happening over just four days, planning is critical to getting the most out of your Summit experience. The Summit session catalog is the key that unlocks the door to all that Summit has to offer.

This year’s content is all about activating the future of work to help customers succeed. Whether your focus is on sales, marketing, or technical content, you’ll find plenty of relevant sessions and workshops to capture your interest. Here’s a sneak peek at what’s in store for 2020, and make sure to check out the full Summit session catalog to explore all the sessions.

ServTech Technical Track

Back by popular demand, ServTech is once again being delivered as the technical track at Summit. Created and delivered by technical professionals, for technical professionals, it lets you build expertise and strengthen your career path with seminars, networking opportunities, and training. This year’s featured sessions include how to handle profiles in the cloud and overcoming challenges with Citrix Cloud migrations. Learn more about the ServTech track here.

“Last year I was able to see how many of the Citrix Cloud-based service offerings work together to form the complete Workspace. Learning about the behind the scenes of how the services and technologies work and the thought process behind them is very beneficial. It helps to understand the roadmap and how to advise and deploy a multi-year strategy around Workspace with my customers.”

— Jason Samuel (@_JasonSamuel), Technical Solutions Management Security Architect, Alchemy Tech Group

Sales Track

Our Sales track helps you learn how to differentiate and drive wins with Citrix solutions. You’ll learn about Citrix and Microsoft joint solutions across our workspace, networking, and analytics offerings. You can also explore the updates to Citrix Workspace, and how they will transform the employee experience for the future of work.

Marketing Track

The Marketing track offers real-life scenarios and helps you take advantage of the latest marketing trends. Hear from Citrix marketing executives and industry experts who will help you evolve your go-to-market strategy and guide you every step of the way toward elevating your marketing practice and taking your business to the next level.

“Benchmarks provided throughout the Marketing track at Summit gave us valuable insights into our strengths and areas of improvement. It also provided us with valuable resources to tap into for content. Additionally, it prompted us to think about our market position and continued messaging evolution.”

— Erin Brennan, Manager, Corporate Services, Third Octet Inc

Citrix Service Provider Track

Acquire tools and best practices to create and sell differentiated, high-margin services by attending the Citrix Service Provider Track. This track will cover topics top-of-mind to CSPs, such as Citrix Cloud multi-tenant architecture, authentication, and hybrid multi-cloud environments. We’ll also discuss new CSP developments such as License Usage Insights and Citrix Cloud administration tools.

Soft Skills Track

Develop and refine the foundational soft skills required for a successful sales career by attending sessions in the soft-skills track. Take a deep dive into proven methods that lead to better customer relationships and more closed deals.

Citrix Talks Track

You won’t want to miss our Citrix Talks panel discussions, where customers and their Citrix account team and partners will share valuable experience, advice, and best practices for success. 

Program Updates

Join the Citrix Partner program update sessions to learn how to benefit from the 2020 incentive program. Leverage your technology leadership to grow profitably while providing freedom and security to your customers.

Geek Speak

Go beyond the breakout sessions to learn even more about Citrix innovations and products at our Geek Speak Theaters. Citrix experts will deliver 30-minute presentations in a small, intimate, TED Talk-style setting. We’ll have 28 sessions over two days with content tailored to roles across marketing, sales, and technology.

Tech Clinics

Uncover best practices for integration, deployment, configuration, and how to get the most out of your Citrix solution at the Tech Clinics. These small-group 30- to 60-minute interactive sessions guided by subject-matter experts provide an informal opportunity to build your expertise with the help of knowledgeable instructors.

To find the sessions that are most relevant to your interests, use the filters on the Summit session catalog to customize your view. If you’re already registered for Summit, log into your My Summit Account page and add sessions to your personal agenda.

To be sure you don’t miss a thing, share the Summit session catalog with your entire team, then make plans to divide and conquer the entire event. The more sessions your team members cover, the greater the benefit to your business.

If you have not yet registered, sign up today to take advantage of our special Early Bird pricing. Our most popular sessions fill up fast, so you’ll want to act quickly.

Explore the full Summit session catalog. We’re looking forward to seeing you in Orlando!

Stay connected!

Follow the Citrix Partner Network on LinkedIn, Facebook, and at @CitrixPartners on Twitter

Learn how to become a Citrix Partner – or build your Citrix Partner business as a Citrix Specialist – today.

Looking to implement a world-class digital workspace, networking, and analytics solutions? Find a Citrix partner in your area.