The Citrix Summit ’19 Session Catalog is now available to help you and your team plan the best Summit experience ever.

Summit breakout sessions are the core of Summit education and are designed to give you the sharpest edge to sell more, earn more, and grow. During these sessions, you’ll get the latest information on how to market, sell, and support Citrix products and services directly from Citrix experts.

“A large part of Summit is the breakout sessions; these sessions are where we really get value and are what ultimately, keep us on track for the year ahead. Essentially, Citrix Summit helps us shape our vision for the future, and that of our customers — and that’s why we will continue to attend for many years to come.”
— Mike English (@cetusboy), Managing Director, Cetus Solutions, Ltd. (@CetusSolutions)

With more than 200 hours of content, Summit ’19 breakout sessions are focused on and relevant to your business needs. Here are some examples:

  • Bullseye! Targeted Content Strategy for Account-Based Marketing — Study after study shows that personalized messaging consistently outperforms generic content. New technologies are making targeted, dynamic demand generation strategies like account-based marketing (ABM) more accessible than ever, helping to shorten the B2B sales cycle and accelerate your pipeline. Plenty of media agencies will help you with the technology part of the equation, but they’re looking to you for a differentiated, persona-based, journey-mapped content strategy. This session will help you get your messaging plans in order so you’re ready for the next generation of digital marketing.
  • Delivering the Citrix Cloud Services Whiteboard at the Executive Level C-level executives believe their companies are on a cloud journey and need a better way to provide users with access to apps, data, and services, and a better way for IT to provision, manage, and secure all of it. The Citrix Cloud Services Whiteboard focuses on delivering the Citrix story to help prospects and customers understand the value proposition behind making their cloud journey simple, fast, secure, and adaptable. In this session, we have Citrix executives demonstrate the power behind whiteboarding the Citrix Cloud Services story.
  • Position Yourself as a Trusted Advisor to Attract Buyers The typical B2B buyer completes 57 percent of the purchase process before reaching out to sales, according to CEB. Explore how to get in front of this trend by positioning yourself as a trusted advisor through your social media presence
  • How to Handle Profiles in the Cloud: Insights and Options As customers move to the cloud, they often overlook profiles, a key detail that should be considered along with other factors. Explore the available options for profiles and what Citrix’s field experience is with each by looking at some of our largest deployments.

To find the sessions that are most relevant to you, use the filters on the right side of the Session Catalog. If you’re already registered for Summit ’19, log into your My Summit Account page to add sessions to your personal agenda. If you still need to register, secure your spot soon! The most popular sessions fill up quickly.

Mark your calendars and make your travel plans for January 7-9, 2019, in Orlando, or join us on Sunday, January 6, for the instructor-led learning labs. The more people you bring, the more sessions you can cover, maximizing the tools, tactics, and strategies for increased profitability in 2019.

Plan your Summit experience now, and we’ll see you in Orlando!

View the Session Catalog

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