How can you get in front of more customers?

According to Karen Walker, SVP & CMO, Cisco, most business customers are making their buying decisions online, way before they even talk to a sales rep. At least 67% of buyers are “digital” in their buying process.

“Customers are now a step ahead of the call centre. They are self-educated and are telling you what they want or are interested in,” she said. (Del Nibletto, P. (2016, November) Channel needs more BANT leads, says Cisco CMO.

Customers are now a step ahead of the call centre.

Citrix and Cisco implement a “digital first” approach in our integrated alliance marketing strategy of our joint solutions in secure app, desktop, and networking delivery to address the high percentage of buyers making their buying decisions through online, mobile, social – way before they talk to a sales person. We’re arming our channel partners with innovative techniques to engage with your audience through multiple marketing channels to guide your customers to and through their journey.

How can you leverage digital channels in your marketing mix to engage with your audience?

Take advantage of new resources!  Introducing NEW digital campaign components for delivering business agility through datacenter automation with Citrix NetScaler and Cisco ACI, complete with a dedicated partner digital content hub with new offers and assets, customer story video, email campaign, digital display ads, and social media kit, for joint channel partners to leverage when running your digital awareness and demand effort. Access it on Marketing IQ here.

Want to learn more about modernizing the datacenter with NetScaler and ACI to accelerate digital business? Visit

cisco citrix

Released earlier this year are the channel partnerized digital campaign components to securely deliver apps and desktops with hyperconvergence solution, Cisco HyperFlex VDI for Citrix. Resources can also be found on Marketing IQ here for executing your own digital marketing campaign.

Need a refresher? Get the skinny on the most complete secure app and desktop delivery with hyperconvergence solution – Cisco HyperFlex VDI for Citrix – on


Want to engage with us live? Join us at #CitrixSynergy, May 23-25 at the Orange County Convention Center in Orlando, FL. The shift to digital business is disrupting every industry. How to turn that shift into competitive advantage is the focus of Citrix Synergy 2017.

Cisco is a Platinum sponsor at Synergy! Learn from innovators in various Cisco at Synergy presence:

  • Visit Cisco booth 202 in the Solutions Expo – they are giving away solar glasses and raffling off Macbooks!
  • Attend SYN152: Powering your digital future with Cisco VDI solutions for Citrix
    on Wednesday May 24 at 9:30-10:15am located in Orange County Convention Center, West Concourse, Level III, W311E.
    Abstract: Desktop and application virtualization is a key element in many companies’ path toward digital transformation. The technology has been around for a while now but new improvements in compute and storage infrastructure have helped simplify the underlying architecture required for a successful user experience.

In this high-energy session, led by Robb Boyd, Cisco’s popular host of TechWise TV, you’ll hear from Cisco customers who have successfully implemented VDI and how that has benefited their business. Robb and his guests will also unveil what’s new in HyperFlex, Cisco’s one-year-old and 1,200+ customer–strong hyperconverged offering. So don’t miss this fun-filled yet educational session. You may walk away with a MacBook Air!

Robb Boyd, Co-host and Executive Producer, TechWiseTV, Cisco
Lauren Malhoit, Co-host, TechWiseTV, Cisco

  • Check out their demos and in-booth theater sessions on app and desktop virtualization, hyperconvergence, graphics acceleration, software defined networking, datacenter transformation and more.
  • We’re excited to have Ish Limkakeng, VP Product Marketing at Cisco join Ash Chowdappa, VP & GM NetScaler at Citrix for an exclusive Analytics customer roundtable in Executive Directions at Citrix Synergy 2017.

Cast your VOTE for Synergy Innovation Award Finalist! @okadamanila, achieves business agility for their largest casino in the Philippines using datacenter automation with Citrix NetScaler and Cisco ACI. Check out their success story video and VOTE FOR @okadamanila on