While many enterprises see the advantages of a move to the cloud, they can be overwhelmed by the potential costs and complexities involved. Citrix Cloud offers a way to simplify that process, and today we are announcing new trade-up promotions for existing customers.

Indeed, everywhere you look today everyone is talking about the cloud (and IoT but I’ll let the Citrix team of Chris-es focus on that) and with good reason. The cloud is bringing about unprecedented agility, flexibility and security. When you talk to certain vendors, especially vendors that have existing solutions that were built for traditional datacenters, they will present you with all the right bullet points and keywords. However, once you start to look under the covers you notice a lot of differences between the traditional product and the cloud service and may be forced to choose whether to continue down your current path of traditional IT or to make an overnight switch to a cloud product.

Neither option sounds appealing. Unless you are cloud-phobic – then definitely stay with your traditional software 😉

Citrix Cloud Trade-Up Promotions

Existing XenApp and XenDesktop customers with active Software Assurance or Software Maintenance can trade-up to the XenApp and XenDesktop Service (formerly known as Virtual Apps and Desktops) or the Workspace Service (formerly known as Integrated Apps and Data Suite) for as much as 70 percent off SRP. These prices and promotions are valid until June 30, 2017.

Making the Transition Easier: Hybrid Rights

We also recognize that making the transition from traditional software-based XenApp and XenDesktop may not happen overnight, so we’re also including “hybrid rights” as part of our promotion. Hybrid rights give you two years to use, get updates and receive support for your existing deployment as you gradually shift to a cloud-managed approach.

Citrix has heard you, Dear Customer. You are ready, willing, and able to start your transition to the cloud! However, “start” is the key word here. You need time, you need to build up your team, your experience, your expertise. And so we are excited to announce that with every transition and trade-up to a Citrix Cloud service, we will include Hybrid Rights.


This means you can dictate how fast or slow you will migrate your applications. To be clear — and this can be tricky — when we say migrate, we are talking about migrating your VDAs from being managed by your traditional XenApp or XenDesktop environment to being managed by a Citrix Cloud service. But those VDAs can remain on-premises, if you like. Or you can migrate them to AWS or Microsoft Azure or nearly any other cloud, including your private cloud. Clearly one of the major benefits of Citrix Cloud is that it provides a single control plane to deploy your workloads to many resource locations around the world.

Migration – Here to Help You Adopt Cloud Services

But that doesn’t mean you are on your own to learn how to do the migration. Cloud Adoption Services are included at no extra charge with every Citrix Cloud trade-up. Cloud Adoption Services is a high-touch service that ensures customers get off to a great start quickly, reduces shelfware, and minimizes technical support calls. Additionally, we have included Customer Success Services Select for both your traditional deployments and your Citrix Cloud deployments, providing you with unlimited technical support 24x7x365.

Also included in your subscription is the ability to use Smart Tools.

Smart Tools is a set of cloud-based tools to help you speed up and simplify the design, deployment, and management of Citrix solutions across any on-premises or cloud environment.


  • Use Smart Build to create a new site, either on-premises or in the cloud
  • Use Smart Check to evaluate the health of your existing environment
  • Use Smart Migrate to automatically migrate your application and policy settings
  • Use Smart Scale to save money on your workloads running in the cloud

We have lots of great video overviews on our YouTube channel, but for those of you that want to dive deeper, we also offer Citrix Cloud training that allows you to take a hands-on approach.

Not Yet a Citrix Customer?

Well, we even have a promotion for you; for a limited time (ending 30 June 2017) we’re also offering a Citrix Cloud “Starter Pack” promotion. Here you’ll be able to purchase 100 seats of the XenApp and XenDesktop Service for 50% off of SRP. This is a perfect way to become familiar with the service as you build confidence and competency using Citrix Cloud.

And finally, if you just want a taste of Citrix Cloud, you can always request a Free Trial of any Citrix Cloud service, right from within the platform.  Simply log in to the platform (or use your existing Citrix OrgID) and requests a service trial. It’s as simple as that.

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