How your cloud strategy can create competitive advantage

Your cloud strategy is key to flexible work, but that’s only the beginning of its competitive advantages. Learn how the expert systems integrators at Wipro Limited advise companies to lead with cloud strategy.

ARTICLE | 5m read
August 24, 2021

Gartner forecasts global public cloud end-user spending to surpass $397 billion by 2022, so it’s little surprise cloud strategy is a popular subject in business strategy meetings. In past articles, we’ve explored the vital role of cloud strategy in enabling the flexible work models that have become commonplace. Prioritizing cloud technology can speed the adoption of new technology and improve both the employee experience and security of your distributed workforce.

However, the advantages of a strong cloud strategy go far beyond empowering distributed employees. Today’s cloud technology can simplify IT management, maximize resource usage, and streamline the work experience to give your organization a competitive edge. This article will show how Wipro Limited, a leading global systems integration firm, advises companies to maximize their cloud advantage by clarifying cloud goals, prioritize hyper-personalized experiences, and balancing automation with reskilling and partner selection.

How to design a successful cloud strategy

The first step in designing your cloud strategy is to define what success looks like. According to Wipro Limited, this means looking at the many moving parts in your IT infrastructure to determine which components most need modernization in the cloud. “The decision to migrate to cloud cannot be taken based on short-term gains of scalable infrastructure or lower TCO.” said Seshu Venkata, General Manager and Global Head for Wipro Virtuadesk - Cloud and Infrastructure services, “The goal of the exercise should be to boost agility and set a strong foundation for business models that contribute to the growth of the enterprise.”

So, how do you clarify the ideal endpoint for your cloud strategy? Start with mapping out where your data and workloads most need to be in order to maximize enterprise agility. Take the time to identify data silos that are creating bottlenecks for your operations. Look for ways to consolidate insights like customer journeys, user stories, domain specific blueprints, and API marketplaces in one secure and shared location. By planning how to get your data and workloads in the right place, you can drive agility across your enterprise without sacrificing security.

How cloud strategy helps prioritize hyper-personalized experiences

One of the most reliable paths to competitive advantage is an exceptional employee experience that intelligently equips employees with all the tools, data, and apps they need in a unified workspace. But for your cloud strategy to actually delivers these hyper-personalized experiences, you need a deep understanding of how your employees do their best work. “Workplaces have rapidly become entirely digital. This ‘technology explosion’ has created confusion in enterprises, which can have a detrimental impact on employee productivity. It’s therefore, vital to choose the RIGHT technology to combat this scenario” said Seshu


Seshu Venkata
General Manager and Global Head for Wipro Virtuadesk -  Cloud and Infrastructure Services

To really understand the needs of employees, Wipro Limited advises companies to apply advanced analytics and design solutions that align worker preferences with behavior. This enables organizations to match their cloud capabilities to business expectations, with “XaaS (everything-as-a-service) on cloud, IoT/edge computing coupled with AI/machine learning for autonomous supply chains and virtualized IT operations.” With these cloud-based analytics, your organization can know which apps or workloads to migrate first based on their projected impact to employees—accelerating business outcomes and minimizing risk.

Balancing cloud automation with reskilling and partner selection

One of the top competitive advantages of a strong cloud strategy is simplifying IT management by lessening reliance on physical data centers. In the data center you have limitations of space, time required to deploy the hardware, and overall logistical challenges. Cloud technology both removes the need for IT to manage physical data centers while also streamlining the never-ending tasks of managing servers and patching environments. However, a cloud-first approach to IT also requires a knowledge and culture shift for IT workers, many of whom historically thought steady-state environments were always less risky than the elastic resources of the cloud.

The best path forward is to balance the automation of the cloud with targeted reskilling and partner selection for your IT workers. As you recruit and train cloud architects and engineers, prioritize both conventional skills like programming as well as new expertise like the ability to manage serverless platforms and container orchestration systems. And to improve your IT team’s agility, teach them to work collaboratively in agile, Scrum, and DevSecOps models. “You have to have people who understand that world to deliver faster,” said Ron Hayman, chief cloud officer and COO at Avant Communications.

The future of your business is in the cloud

The key to leading your competition is finding an effective lever and pulling it. With the right cloud strategy, IT leaders have a powerful lever to empower flexible workers while intelligently migrating all kinds of data and workloads to secure clouds. It’s time for your business to take its place among the innovative and competitive organizations that are shaping the cloud to their advantage.

Learn how to design a hybrid work experience that avoids the constraints of the past and puts technology to its best use. Get the 2021 Smarter Workplace Report.