One of the top priorities we have dedicated time and resources to in 2022 thus far is capturing feedback and insights from our Citrix Partner Community. We recognize our partners possess the wealth of knowledge needed to make meaningful changes that will lead us all to a successful future together. One of the most consistent pieces of feedback we’ve heard is the need for more tools and resources that enable you to make money throughout the customer lifecycle. You asked, and we listened! I am thrilled to announce a new webinar series that will focus on just that.
The Monetizing the Customer Journey webinar series features guest speaker Dr. Jim Wagstaff — educator, social scientist, business co-founder, and FinOps practitioner. During the hour-long live sessions, we explore the ways in which you can “Monetize the Customer Journey” by providing the opportunity to produce value to customers while simultaneously generating new business venture opportunities.
Part 1 – Customer Onboarding and Adoption
Ready to dive in? The good news is this series is already under way. Get caught up now by accessing the recording, slide deck and partner playbook from Part 1, now available on SalesIQ. The topics you’ll learn about include:
- How to lead with value-added services
- Coupling value-added services with XaaS offerings to deliver a “whole solution”
- Enabling more self-service capabilities to speed onboarding and adoption
- Balancing customer “friction” with “stickiness” when evolving solution offerings
- Taming the “friction curve” to accelerate onboarding and adoption
Part 2 – Optimizing Joint Business Outcomes
After catching up on Part 1, don’t forget to join us live for Part 2 at the beginning of April, as well as the rest of the series in the weeks following. In Part 2, we’ll discuss how to optimize joint business outcomes. The topics to be discussed during this session include:
- Evolving the customer engagement model
- Reducing customer churn and cost-to-serve
- Going “vertical” at scale with targeted customer approaches
- Building verticalized best-practices into XaaS deployments
- Developing value and outcome management capabilities
Part 3 – Service-Oriented Value Engineering
In Part 3, airing live at the beginning of May, we’ll cover Service-Oriented Value Engineering. The topics to be discussed during this session include:
- Developing provable processes to ensure success in >90 percent of XaaS projects
- Tools, data, and processes to prove delivery of measurable business outcomes
- Providing and selling information and analytics-based customer services
- Maximizing a mix of services that are directly linked to customer outcomes
- Creating a “network effect” via the creation or leverage of an ecosystem
Part 4 – Expanding and Scaling Contract Values
Don’t miss the grand finale airing at the beginning of June, where we will discuss Expanding and Scaling Contract Values with key components, including:
- Hiring customer success talent with an eye toward deep vertical and business process expertise
- Developing greater cross-functional integration of Citrix and partner teams: marketing, sales, service, customer success, and finance
- Building “virality” into partner offerings to encourage a lower cost-to-serve metric
- Diversifying customer purchase offerings and partner revenue streams
- Designing business process “embeddedness” into partner solutions and service offerings to encourage expansion and discourage switching to competitive solutions
Register Now
To ensure you won’t miss any of the sessions premiering from April 4 – June 7, 2022, register now! If you are unable to attend live, the on-demand recordings, slide decks, and partner playbooks will be accessible following the live sessions via SalesIQ.
