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Webinar Event
Monetizing the Customer Journey
Join us for an engaging four-part series featuring guest speaker, Dr. Jim Wagstaff
Event Details
Apr 4 - Jun 7, 2022
HOSTED BY
Citrix
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EMEA
3:00 PM CETMonday, April 4, 2022
Tuesday, May 3, 2022
Tuesday, June 7, 2022
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AMS
1:00 PM ETMonday, April 4, 2022
Tuesday, May 3, 2022
Tuesday, June 7, 2022
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APJ
11:00 AM SGTTuesday, April 5, 2022
Wednesday, May 4, 2022
Wednesday, June 1, 2022
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Jim Wagstaff
Educator, Social Scientist, Startup
Co-Founder & FinOps Practitioner
Part 1- Customer Onboarding and Adoption
In this session we’ll cover:
- Leading with value-added services
- Coupling value-added services with XaaS offerings to deliver a ‘whole solution’
- Enabling more self-service capabilities to speed onboarding and adoption
- Balancing customer ‘friction’ with ‘stickiness’ when evolving solution offerings
- Taming the ‘friction curve’ to accelerate onboarding and adoption
Part 2- Optimizing Joint Business Outcomes
In this session we’ll cover:
- Evolving the customer engagement model
- Reducing customer churn and cost-to-serve•Going ‘vertical’ at scale with targeted customer approaches
- Building verticalized best-practices into XaaS deployments
- Developing value and outcome management capabilities
Part 3- Service-Oriented Value Engineering
In this session we’ll cover:
- Developing provable processes to ensure success in >90% of XaaS projects
- Tools, data, and processes to prove delivery of measurable business outcomes
- Providing and selling information and analytics-based customer services
- Maximizing a mix of services that are directly linked to customer outcomes
- Creating a ‘network effect’ via the creation or leverage of an ecosystem
Part 4- Expanding and Scaling Contract Values
In this session we’ll cover:
- Hiring customer success talent with an eye toward deep vertical and business process expertise
- Developing greater cross-functional integration of Citrix and partner teams: marketing, sales, service, customer success, and finance
- Building ‘virality’ into partner offerings to encourage a lower cost-to-serve metric
- Diversifying customer purchase offerings and partner revenue streams
- Designing business process ‘embeddedness’ into partner solution and service offerings to encourage expansion and discourage switching to competitive solutions
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EMEA
3:00 PM CETMonday, April 4, 2022
Tuesday, May 3, 2022
Tuesday, June 7, 2022
-
AMS
1:00 PM ETMonday, April 4, 2022
Tuesday, May 3, 2022
Tuesday, June 7, 2022
-
APJ
11:00 AM SGTTuesday, April 5, 2022
Wednesday, May 4, 2022
Wednesday, June 1, 2022
-
![]()
Jim Wagstaff
Educator, Social Scientist, Startup
Co-Founder & FinOps Practitioner