Today, Citrix is announcing a new, streamlined approach for our digital workspace solutions that strengthens the value of our cloud services, align our offerings to distinct business use cases, and empower you — our valued customers — to personalize your digital workspace based on our robust set of cloud services.
Citrix recognizes that every organization’s journey to deliver digital workspace solutions is unique based on user needs, business objectives, and organizational goals. To address those individualized preferences, Citrix has provided organizations of all sizes with a comprehensive digital workspace platform that combines our industry-leading Desktop as a Service; Application Delivery and Security; and Content Collaboration. We are announcing the general availability of our new Citrix digital workspace and Customer Success Services offerings designed just for you.
Enhancing Citrix DaaS Solutions
Citrix is excited to announce that we have redesigned our Citrix Virtual Apps and Desktops service offerings with a new set of features and capabilities. These new feature-rich desktops as a service (DaaS) offerings are now available as Citrix DaaS.
Many organizations are turning to desktops as a service (DaaS) as the cloud-based evolution of traditional app and desktop virtualization, or VDI, solutions with additional benefits such as faster and more flexible deployment options, simplified management and maintenance, enhanced security capabilities, and lower cost of ownership compared to traditional, on-premises VDI solutions. Citrix has long been recognized by key media outlets as a leader in the desktops-as-a-service industry and provides a robust set of capabilities with the flexibility to meet your DaaS needs.
However, DaaS business and technology needs are not the same for every organization. Some want more control over the end-to-end solution while others prefer a more vendor-managed option. Citrix DaaS solutions are positioned to align to these variations in customer and market preferences based on guidance from leading industry-analyst firms, our valued partner community, and you — our current and future customers.
Our Citrix DaaS offerings are focused on two key categories: hybrid cloud and hyperscaler-specific. Let’s start with our robust hybrid, multi-cloud offerings designed to simplify and accelerate your cloud journey, introducing:
- Citrix DaaS Premium Plus — During our design efforts, you requested a comprehensive Citrix DaaS solution that combines all the best-in-breed Citrix technologies for delivering apps and desktops across hybrid clouds. This new package combines all the capabilities of our Citrix Virtual Apps and Desktops Premium service plus new features that strengthen the security of your deployment such as app protection — that protects against key loggers and screen-capture malware — and our adaptive authentication service, which strengthens the overall security posture by intelligently adjusting authentication requirements based on user scenarios. In addition, DaaS Premium Plus includes our robust, fast-growing set of Citrix Analytics services — Performance and Security Analytics — that enhance the user experience, help to control costs, and thwart potential security risks.
- Citrix DaaS Premium — This full-service apps and desktops offering enhances security to give IT true flexibility to manage on-prem and cloud environments together. This hybrid DaaS solution offers rapid provisioning, streamlined cloud management, and extensive tools to deliver hybrid-work solutions in one unified console. It combines all the capabilities of our Citrix Virtual Apps and Desktops Premium service and adds security capabilities such as malware protection, via app protection, and adaptive authentication controls that intelligently adjust based on user’s risk profile, via adaptive authentication.
- Citrix DaaS Advanced Plus — Throughout our research, you requested the ability for a more modular DaaS offering where you can add on select features as you prefer. The Citrix DaaS Advanced Plus package brings together the best of virtual apps and desktop capabilities into one offering, including all the features of our Citrix Virtual Apps and Desktops Advanced service — with advanced monitoring, remote PC access capabilities, scalability and performance enhancements, and premium features such as Session Recording, all while giving you the ability to add-on select capabilities like app protection, adaptive authentication, Citrix Analytics for Security, and/or Citrix Analytics for Performance.
- Citrix DaaS Advanced — We value our Citrix Virtual Apps customers and designed a package just for you. This purpose-built virtual app and multisession desktop offering includes all the capabilities of our Citrix Virtual Apps Advanced service today plus premium features such as our Session Recording to strengthen your overall security posture. In addition, you can add on select capabilities like app protection, adaptive authentication, Citrix Analytics for Security, and/or Citrix Analytics for Performance.
If you are an existing Citrix Virtual Apps and Desktops service customer today, great news! You will be seamlessly transitioned into the associated Citrix DaaS service edition and receive the new functionality as part of your existing subscription.
If you are a Citrix Virtual Apps and Desktops service customers utilizing Hybrid Rights, your Hybrid Rights license will also be updated so you can take advantage of the new capabilities if you prefer.
Over the next few days, you will start receiving notifications on how to get started with your new capabilities, thanks for your business and being a Citrix DaaS customer. For the full list of features, please reference the feature matrix.
When it comes to DaaS solutions, Citrix brings unique advantages across our strategic hyperscaler partnerships with Microsoft, Google, and Amazon. As you look to deliver Citrix DaaS solutions on your preferred hyperscaler we have designed some unique Citrix DaaS offerings to align with your preferences:
- Microsoft Azure — Citrix has two key offerings to highlight in partnership with Microsoft Azure. First is our Citrix DaaS Standard for Azure. This turnkey solution is designed for simplicity and fully integrates with Azure Virtual Desktop. This DaaS offering includes all the capabilities of Citrix Virtual Apps and Desktops Standard for Azure, plus we are adding our Workspace Environment Management service to help you optimize user performance and scalability. We are also adding more flexibility by offering the ability to select one location to host your virtual apps and desktops — Azure or an on-premises hypervisor — to simplify your cloud transition. In addition, we are introducing the Citrix Optimization Pack for Azure Virtual Desktop as a fast, easy way for Microsoft and Citrix partners to showcase the value-add scalability and performance benefits of Citrix with a native Azure Virtual Desktop deployment.
- Google Cloud — Citrix and Google announced our strengthened partnership to deliver Google’s first DaaS solution as the integration of Citrix and Google Cloud together. Our joint engineering teams have been executing on that promise, and we are delighted to announce two new Citrix DaaS for Google Cloud offerings: Citrix DaaS Standard for Google Cloud as a purpose-built solution for quickly deploying apps and desktops on Google Cloud, and Citrix DaaS Premium for Google Cloud for customers with existing VDI deployments looking to modernize their app and desktop solution. Both packages will soon be available in monthly and annual subscriptions in the Google Cloud marketplace.
- Amazon Web Services — Citrix continues to partner with Amazon to ensure that the new Citrix DaaS Advanced, Advanced Plus, Premium, and Premium Plus fully integrate with Amazon Web Services to help you modernize your IT deployment and transition to the cloud. Our joint engineering teams continue to diligently work together to ensure mutual customer success.
For a full list of all the new Citrix DaaS hyperscaler specific offers, please check out the full feature matrix here.
Expanding Citrix Secure Private Access
As previously announced Citrix Secure Private Access is our new cloud delivered zero trust network access (ZTNA) service designed to help your business meet today’s modern security standards — without compromising employee productivity. Today we are announcing two new editions of Secure Private Access that include new capabilities like adaptive authentication and adaptive access to deliver secure access to internal web, SaaS, and even client-server (TCP and UDP) applications that help alleviate the need for traditional and insecure VPNs. These two new packages include:
- Citrix Secure Private Access Standard — This new offering includes all the capabilities of our existing Citrix Workspace Essentials and provides ZTNA to web and SaaS IT sanctioned applications, Citrix Workspace Browser, end-to-end monitoring of traffic across IT sanctioned apps, and single sign-on (SSO), with a focus on optimizing the employee experience, specifically designed to simplified deployment for small businesses.
- Citrix Secure Private Access Advanced — This is the expansion of our existing Secure Workspace Access offering, including all the enhanced security benefits such as remote browser isolation as well as anti-keylogger and screen capture malware protections, which provide additional protection to IT-sanctioned applications. Now, we are also adding even more security capabilities including ZTNA to all IT-sanctioned applications, with support for client-server apps, adaptive authentication, adaptive access and security controls based on device posture (state of the end-user device), user location or the risk score of a user, protecting against unauthorized use of any sensitive or corporate data stored in your apps.
For a full list of all the new Citrix Secure Private Access solutions, please check out the feature datasheet here.
Enhancing Citrix Content Collaboration
With Citrix Content Collaboration customers can organize their work and client data the way they want — a secure, unified experience for your apps, content workflows, and client data. As companies focused on consolidating tools and reducing cost in 2020 and even 2021, they removed tools that allowed users to collaborate securely with external parties including customers and clients. Citrix is announcing new Content Collaboration offerings designed to meet your unique business needs.
- Content Collaboration Essentials — Organize your work and client data the way you want. This new Essentials offer empowers secure access to your apps, your content, your workflows, and your clients’ data, organized in ways that make sense.
- Content Collaboration Secure Collaboration — Collaborate securely with anyone with an IT-trusted solution. This offering enables any users to securely collaborate with your co-workers and clients while ensuring IT has the full and controls to protect sensitive information while including the data collection and simplified access available with the Essentials offer.
- Content Collaboration Workflows — By combining the data collection, secure collaboration, and simplified access of the previous offers with the agile document workflows and apps for business users, the new Workflows offer ensures you can accelerate the pace of business with easy to manage content workflows that seamlessly integrate with existing IT systems and solutions.
For a full list of all the new Citrix Content Collaboration solutions, please check out the new Content Collaboration feature matrix.
Modernizing Citrix Workspace
To better align our core set of workspace services with your business needs, we are offering more robust, feature-rich, use case specific packages, as previously mentioned. This redesign enables you to mix and match our Citrix digital workspace services as well as our industry-leading Citrix App Delivery & Security Service to design a Citrix digital workspace that best aligns with your users’ needs and business goals.
Now that you can select the individual services required for your digital workspace needs, Citrix is announcing the End of Sale (EoS) our existing workspace packages including Citrix Workspace Premium Plus, Citrix Workspace Premium, Citrix Workspace Standard, and Citrix Workspace Essentials as of July 1, 2022. However, an existing customer can get like-for-like features and actually more functionality within the new packaging structure by renewing or adding:
- Citrix DaaS Premium with additional app protection and adaptive authentication services or upgrade to Citrix DaaS Premium Plus with additional Performance Analytics and Security Analytics capabilities.
- Citrix Secure Private Access Advanced with additional adaptive authentication, adaptive access, and security controls for non-virtualized applications.
- Citrix Content Collaboration Workflows with additional workflow automation and Security Analytics capabilities.
- Existing Citrix Endpoint Management customers can continue to renew or expand their existing subscription based on business needs.
Existing Citrix Workspace Premium Plus, Premium, Standard and Essentials will also receive the new features and capabilities associated with the aforementioned services. Over the next few days, you will start receiving notifications on how to get started with your new capabilities. For more details regarding Citrix Workspace product lifecycle and lifecycle milestones reference the Citrix Product Matrix.
We redesigned our Citrix digital workspace packages and solutions based on your feedback and input. Our Citrix sellers and partners are ready to help you meet your digital workspace goals, so please reach out to your Citrix sales team or request a call to learn how to get started today.
Disclaimer: The development, release and timing of any features or functionality described for our products remains at our sole discretion and are subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.
