Citrix Solution Advisor Program
Succeed with Citrix virtual computing solutions
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Become a Citrix Solution Advisor and join a winning team of global partners who are rapidly growing their businesses – and their reputation for innovation – in the dynamic and lucrative virtual computing market space. As a Solution Advisor, you’ll work side-by-side with customers to plan, design, implement and maintain Citrix virtualization, networking and cloud solutions. You can take advantage of a wide range of marketing, sales and technology tools to build your technical and sales expertise, win a larger share of the market and surpass the competition.
Establish a partnership with Citrix today! It’s the best way to help your customers gain the simplicity and flexibility of virtual computing while you capitalize on its tremendous profit potential.
Advantages for your organization
Becoming a Solution Advisor is a smart business move that can bring you major benefits, from highly satisfied customers to competitive leadership. By forging a strong and lasting relationship with Citrix, you can:
Win new customers
- Solve customers’ IT and business challenges with innovative virtual computing solutions
- Showcase the power of Citrix technology with on-demand demos
- Generate excitement with the newest products and services
- Receive qualified leads and leverage networking opportunities at Citrix events
Grow your business
- Expand your portfolio with Citrix value-added services and products
- Promote your organization with marketing tools, materials and co-op funds
- Enhance your profits with program incentives and rewards
Stand out from the competition
- Be first to market with latest Citrix solutions
- Polish your professional reputation with Citrix certifications and training
Program Levels
SMB Specialist Solution Advisors focus specifically on SMB products; not the full suite of Citrix offerings but may advance to the Silver level. Solution Advisors whose interest is across product solutions beyond SMB offerings but may include them, begin at the Silver level and must meet certification and sales goals for advancement to Gold. The Platinum level is an invitation-only program for partners demonstrating the highest level of expertise and commitment.
Membership Requirements
North America
Forecasting and business planning
Forecasts of sales and services are required of Platinum and Gold partners, and an annual business plan must be created by Platinum partners in collaboration with their Citrix Account Manager.
Fees
Platinum: No fees
Gold: upgrade from Silver, $3,795 USD annually
Silver: $996 USD annually
SMB Specialist: $300 USD annually
Annual Product Sales Goals
Platinum: listed in agreement
Gold: $225,000 USD for USA, $175,000 CAN for Canada
Silver: $40,000 US or Canada
Certifications
Solution Advisor organizations are required to have a certain number of Citrix certified sales and technical staff.
Platinum: 4 Citrix Certified Integration Architect or Citrix Certified Enterprise Engineer and 6 Citrix Certified Sales Professional
Gold: 2 Citrix Certified Administrator or higher and 3 Citrix Certified Sales Professional
Silver: 1 Citrix Certified Administrator or higher and 1 Citrix Certified Sales Professional (may be the same person)
SMB Specialist: Certified in VDI-in-a-Box
Latin America
Forecasting and business planning
Forecasts of sales and services are required of Platinum and Gold partners, and an annual business plan must be created by Platinum partners in collaboration with their Citrix Account Manager.
Fees
Platinum: No fees
Gold: upgrade from Silver, $3,795 USD annually
Silver: $900 annually USD
SMB Specialist: $300 USD annually
Annual Product Sales
Platinum: $1,000,000 USD
Gold: $300,000 USD
Silver: $100,000 USD
Certifications
Solution Advisor organizations are required to have a certain number of Citrix certified sales and technical staff.
Platinum: 4 Citrix Certified Integration Architect or Citrix Certified Enterprise Engineer and 6 Citrix Certified Sales Professional
Gold: 2 Citrix Certified Administrator or higher and 3 Citrix Certified Sales Professional
Silver: 1 Citrix Certified Administrator or higher and 1 Citrix Certified Sales Professional (may be the same person)
SMB Specialist: Certified in VDI-in-a-Box
Europe/Middle East/Africa
Forecasting and business planning
Forecasts of sales and services are required of Platinum and Gold partners, and an annual business plan must be created by Platinum partners in collaboration with their Citrix Account Manager.
Fees
Platinum: $5,000 USD
Gold: $3,500 USD
Silver (optional): $2,000 USD
SMB Specialist: $300 USD
Platinum and Gold partners must purchase a Tech Support agreement annually. This is optional for Silver partners.
Annual Product Sales
Mature Markets
Platinum: listed in business plan
Gold: $300,000 USD
Silver: $10,000 USD
Emerging Markets
Platinum: listed in business plan
Gold: $150,000 USD
Silver: $5,000 USD
Certifications
Solution Advisor organizations are required to have a certain number of Citrix certified sales and technical staff.
Mature Markets
Platinum: 4 Citrix Certified Integration Architects or Citrix Certified Enterprise Engineer (unique individuals) and 6 Citrix Certified Sales Professionals
Gold: 8 Citrix Certified Administrator (not unique individuals) or 2 Citrix Certified Administrator and 1 Citrix Certified Enterprise Engineer / Citrix Certified Sales Professional (unique individuals), plus 3 Citrix Certified Sales Professionals
Silver: certified in at least 1 Citrix product
SMB Specialist: Certified in VDI-in-a-Box
Emerging Markets
Platinum: 3 Citrix Certified Integration Architect or Citrix Certified Enterprise Engineer (unique individuals) and 4 Citrix Certified Sales Professionals
Gold: 6 Citrix Certified Administrator (not unique individuals) or 1 Citrix Certified Administrator and 1 Citrix Certified Enterprise Engineer / Citrix Certified Sales Professional (unique individuals), plus 3 Citrix Certified Sales Professionals
Silver: certified in at least 1 Citrix product
SMB Specialist: Certified in VDI-in-a-Box
Asia/Australia/New Zealand
Forecasting and business planning
Forecasts of sales and services are required of Platinum and Gold partners, and an annual business plan must be created by Platinum partners in collaboration with their Citrix Account Manager.
Fees
Asia
Platinum: $996 USD
Gold: $996 USD
Silver: $498 USD
SMB Specialist: $300 USD
Australia/New Zealand
Platinum: $1,296 AUD
Gold: $1,296 AUD
Silver: $648 AUD
SMB Specialist: $300 AUD
A partner must purchase a Tech Support agreement annually.
Annual Product Sales
Platinum: listed in business plan
Gold: $150,000 USD
Silver: $50,000 USD
Certifications
Solution Advisor organizations are required to have a certain number of Citrix certified sales and technical staff.
Asia
Platinum: 3 Citrix Certified Integration Architect or Citrix Certified Enterprise Engineer or Citrix Certified Administrator and 6 Citrix Certified Sales Professional
Gold: 2 Citrix Certified Administrator or higher and 3 Citrix Certified Sales Professional
Silver: certified in 1 Citrix product
SMB Specialist: Certified in VDI-in-a-Box
Australia/New Zealand
Platinum: 4 Citrix Certified Integration Architect or Citrix Certified Enterprise Engineer and 6 Citrix Certified Sales Professional
Gold: 2 Citrix Certified Administrator or higher and 3 Citrix Certified Sales Professional
Silver: certified in 1 Citrix product
SMB Specialist: Certified in VDI-in-a-Box
