Earlier this year, I spent some time focusing on the concept of outcome marketing, or marketing outcomes instead of marketing products themselves. Together with our partners, we sell products, and when it comes to marketing them, we must also remember to put the customer first and be clear about the outcome they will achieve by making the purchase.
We look at where buyers want to be.
But, how do we get them there? We align with them throughout their buying journey. There are several steps in the sales journey, but let’s focus on discovery — meaning how you and your company are being discovered online. Consider that when landing on your social media pages specifically, people want to experience:
- Content that conveys value. Good social media is about making your audience feel seen and understood. Thoughtful content that recognizes their pain points — and shows how your solutions share the same concerns and interests — builds loyalty.
- Meeting your team. Business is made of people. Having the voices of influential executives — along with high-quality headshots — as part of the conversation gains both attention and trust.
- Interaction. Thought leadership content in your company profile becomes a valuable resource for others in your company. Employees leverage these posts to amplify their own knowledge and experiences — also driving an audience to your organization’s website.
- Consistency. Just like with any relationship, people appreciate reliability. A strong online following is built on a steady cadence of activity.
If you often find yourself too short for time to post consistently, outsourcing your content strategy can save precious time and keep you on track. Here’s where we can help.
Enhance Your Social Presence with Sociabble
My team recently launched Sociabble, a free and easy to use social media tool for partners. Citrix provides company-specific, industry and thought leadership content. Simply select what is best to leverage for your audience. Add your own commentary, schedule content in advance — you have the control of where and when you post.
You are probably already sharing posts and information with your contacts. Leveraging Sociabble can enhance your social presence by quickly and easily:
- Highlighting your company’s expertise in the journey to the cloud
- Showing your understanding of business pain points
- Answering buyers’ questions before they ask
- Driving contacts to your company website for more information
Get Started Today!
I invite you to register for Sociabble and start engaging with prospects and customers with the help of Citrix. Learn how to use Sociabble with our on-demand webinar, Course SLS100-PD899, on ECC.
