Citrix Summit 2020 is less than two months away, and we’re excited about the rich set of sessions in the Marketing Track we have in store for you. Designed exclusively for Citrix Partner marketing professionals, these sessions will showcase the latest marketing trends, strategies, and tactics, and ways to leverage them for success. Throughout two days of interactive sessions and workshops, Citrix executives and industry experts will share how to maximize campaign ROI and keep your pipeline filled with qualified leads.
“The Marketing Track was a great opportunity to network and learn with marketers that are all in the same space — technology,” said Addie Peper, Cultivator of Connection, Envision IT, LLC. “Technology continues to evolve and be innovative and marketing is no different. The marketing track gave me insight into what the current marketing trends are, especially focused around digital marketing strategies.”
You’ll walk away with practical next steps for building your 2020 marketing plan utilizing social media marketing, content marketing, and digital marketing. You’ll also find out how to make the most of great resources like the Citrix Partner KickStart program and Strategic Development Funds. Designed for Citrix Partners of all sizes, this track can help organizations jump-start their marketing initiatives.
“The Marketing Track is of incalculable value to SMBs who have very few marketing resources,” said Erin Brennan, Manager, Corporate Services, Third Octet, Inc. “I would highly recommend they take advantage of the track.”
Here’s a sneak peek at a few Marketing Track sessions we’ll feature January 13-15, 2020, in Orlando:
Act Like a Startup to Achieve Your Demand Goals — No matter how you’re communicating with them, the people you’re marketing to want to buy from a business they trust. There’s a reason why so many people buy cars from friends and family. They trust them. In this session, leading tech marketer Ryan MacInnis will show you how to build a sales and marketing strategy like a growth-stage startup, leveraging brand, copywriting, product marketing, and lean tactics to grow your funnel and close more business. Most importantly, we’ll talk about how to build trust.
Be More Interesting: The Shortcut to Sales & Marketing Success — Jenny Magic’s presentation was a huge hit at Summit 2019, and we’re excited to bring her back this year to talk about the power of creating conversations. In her entertaining, interactive presentation, Jenny will share the Convince & Convert method for helping you create a unique story for your business — so you can turn your customers into your most effective sales and marketing advantage. The Talk Triggers method will help you grow your business by word of mouth, and explore what makes customers talk about their experience — and what makes them stay silent.
State of Partner Marketing and How Digital Marketing Can Drive Growth — Digital marketing dominates the conversation in retooling solution providers for their next wave of growth. Using The Channel Company’s latest research on partner marketing, we identify the top skills solution providers are looking for, their main areas of weakness, and the direct link between marketing planning and revenue growth.
Digital Marketing and Influencing Sales Opportunities — In this session, The Channel Company will discuss the landscape of digital marketing and best practices for transforming marketing investment to move targets further down the funnel and optimize return.
Whether you’re focusing on big-picture trends or practical strategies and tactics, the Marketing Track will cover it all. Additional sessions from our exciting lineup include:
- 2020 Market Opportunity with Citrix: What Our GTM Strategy and Brand Means for You
- Selling Opportunities and Joint Positioning with Citrix Ecosystem
- Driving Demand: Campaigns and Partner Activation
“After attending the Citrix Summit Marketing track last year, we walked away with some really great insight and have made smart adjustments to our marketing strategy since then,” said Bridgette Borst Ombres, Director of Marketing and Communications, A2U. “In fact, I still reference a couple of books that we got from the presenters last year because they were a goldmine of information.”
Explore the Marketing Track and register today for $295 and get ready to push marketing success to a new level, together in Orlando!
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