The Challenge
ITV, the largest commercial television network in the United Kingdom, operates a family of channels and online content platforms, and produces programs for distribution worldwide. To maintain competitive differentiation in the fast-moving media industry, ITV employees must be able to create and distribute compelling, interactive content on demand, from any location.
The Result
ITV uses a Citrix-powered private cloud and centralized storefront to provide users across the organization with self-service access to virtual desktops and cloud-based services. A more mobile, consumer-oriented experience lets employees create, review, approve and deliver content in real time from any device, anywhere the news and entertainment market takes them.
The Products
