A digital workplace is a business strategy that brings together the tools, places, workstyles, culture, and skills employees need to do their best work and better serve their customers. Through the consumerization of the work environment, a digital workplace strategy seeks to improve productivity by leveraging intuitive, easy-to-use tools and processes. These tools can be anything from mobile devices and collaboration tools to intelligent, digital workspaces and employee recognition programs.
Technology upgrades and business process overhauls come with any digital transformation. But many organizations are realizing it’s not enough to support an agile, engaged workforce in today’s ever-evolving business environment.
A digital workplace strategy aims to drive workforce digital dexterity by looking at the ways people work, the tools they need, the skills they should develop, where they work, and the type of culture they develop. This holistic viewpoint can help organizations foster team agility, improve collaboration, and boost employee engagement.
The ultimate goal of any digital workplace strategy is to improve customer experience. But to do so, organizations must first improve the employee experience. Employees are more willing to collaborate and take on challenging projects if they’re excited by their work.
Smart workspaces can cultivate a new approach to team collaboration while also providing quiet spaces for concentration. Additionally, immersive workspaces combine digital elements like augmented, virtual, and mixed reality with other visual, auditory, and haptic sensory elements. This conveys a sense of real-world presence that can boost engagement for virtual employees.
Worker engagement platforms and employee recognition and reward systems can improve morale. AI technologies, including chatbots, virtual assistants, and conversational user interfaces, can help people work smarter and faster through the automation of routine tasks. Insight engines that use machine learning can proactively deliver meaningful content and expertise. While smart internal talent tools could use matching algorithms to find the right skills and roles for a given project.
All these elements work together to help employees find meaning in their work, better collaborate with their peers, and improve engagement in the workplace
The only thing constant in today’s business environment is change. Digital transformation has changed the way organizations are structured and how business is conducted. Cloud services have accelerated the rate of this change while, at the same time, new work patterns like mobility, the gig economy, and flatter organizational models are changing the future of work.
To keep up and maintain a competitive advantage, every business needs to foster the digital dexterity of the workforce. The digital workplace aims to do just that. While no two digital workplace strategies are the same, each must include some combination of tools, workstyles, skills, places, and culture to be successful.