Citrix Merchandising Server is a new head-end infrastructure component that helps create, deliver and manage a high quality end user experience on laptops, desktops and smartphones. Now with the introduction of the Merchandising Server, IT can easily “merchandise” their IT services in a convenient, simple way that seamlessly connects users to virtual applications, desktops and other services – in the same way retail merchandising managers create a compelling shopping experience for their customers.

Easily “Merchandise” Virtual Apps and Desktops
With centralized management, the Merchandising Server makes it very easy for IT to enable “merchandising” virtual applications and desktops across the entire organization.  The Merchandising Server sits in front of the XenApp and XenDesktop infrastructure and facilitates not only the delivery of virtual apps and desktops but more importantly also helps IT “merchandise” these services to provide a simple and intuitive enduser experience.

Simplifies Setup and Distribution
The Merchandising Server provides easy management, setup and distribution of the Citrix Receiver, Plug-ins and updates. For endusers, Citrix Receiver’s one-time setup is simple, fast and easy as users will simply point any browser to the Setup site included with Merchandising Server. Two clicks and the setup process starts. From a fresh PC or laptop to fully provisioned with the broad range of IT services – from applications to virtual desktops - anywhere in the world in less than 15 minutes (depending upon network connection).

Citrix Merchandising Server comes packaged as a virtual appliance that
• Manages the setup of Citrix Receiver.
• Enables “plug-ins” to support multiple types of delivery services.
• Centralizes management of all updates,
• Enables access to web-based user support services, and
• Offers robust management reporting features.

Learn More

• Download Citrix Merchandising Server 1.0
• See what others are saying at the Citrix Community