The Secret Psychology of Online Persuasion
Jan 20 2015

Jan 20, 2015 | 10:00 AM PST

Citrix Systems, Inc.

The Secret Psychology of Online Persuasion

Do you know what makes your prospects and customers click? In the world of digital marketing, guesswork isn’t good enough. You need a firm understanding of your customers’ attitudes and actions.

Explore targeted psychological techniques you can use to predict the behavior of prospects and tailor your marketing communications for increased engagement.

What you will learn

  • Win over and keep new customers online
  • Leverage brain science to effectively influence prospects
  • Optimize your website and marketing campaigns
  • Improve your communications with web psychology principles


Nathalie Nahai, Best-Selling Author and CEO, The Web Psychologist Ltd.