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Trademark Guidelines

Citrix Trademark List

SUMMARY

These Trademark Guidelines (“Guidelines”) apply to partners, licensees, developers, customers, and authorized resellers who wish to use the trademarks or service marks (“Citrix Marks”) of Citrix Systems, Inc., and its subsidiaries and affiliates (collectively, “Citrix”). The Guidelines also apply to Citrix employees and contractors acting outside the scope of their employment. Any unauthorized or improper use of the Citrix Marks may constitute infringement and unfair competition in violation of federal, state, and international laws.

Partners, authorized resellers, licensees, and certified parties may be granted additional permissions or be subject to additional restrictions. If you are a Citrix licensee, Partner, or a “Citrix Certified” entity, please consult your agreement for specific requirements applicable to your use of the Citrix Marks. In the event of a conflict between the applicable agreement and these Guidelines, the terms of the agreement control.

Citrix reserves the right to oppose any use of the Citrix Marks that Citrix, in its sole discretion, deems unlawful or improper, even if such use is not expressly prohibited hereunder. These Guidelines may be updated from time to time and without notice. It is your responsibility to comply with the most current version of the Guidelines.

Please direct any questions regarding these Guidelines to your Citrix representative or trademarks@citrix.com.

GENERAL TRADEMARK USAGE GUIDELINES

In return for permission to use the Citrix Marks, you agree to follow the requirements set forth in these Guidelines and any other applicable guidelines and policies set by Citrix, including guidelines contained in the Citrix Brand Hub at located at www.brand.citrix.com. You also acknowledge that Citrix is the sole owner of the Citrix Marks and agree not to interfere with Citrix’s rights in and to the Citrix Marks, including challenging Citrix’s use, registration of, or application to register the Citrix Marks, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute the Citrix Marks. The goodwill derived from using the Citrix Marks belongs exclusively to Citrix.

Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise.

Prohibited Uses of Citrix Trademarks

Unless otherwise provided in these Guidelines or in a separate agreement with Citrix, use of Citrix’s logos, company names, trademarks, service marks, product names, or images of Citrix products by third parties in marketing, promotional, or advertising materials is prohibited. These Guidelines apply to use of marks that are the phonetic or foreign language equivalent, including translations and transliterations, of the Citrix Marks.

Company or Trade Names

You may not use or register the Citrix Marks as a company name or trade name or as part of such a name.

Third Party Product Names

You may not use the Citrix Marks as part of your product or service name without an express written agreement from Citrix authorizing such use. If you are a licensee, consult your license agreement to determine whether and under what circumstances you may use the Citrix Marks in this manner. If you have questions, contact trademarks@citrix.com.

Domain Names, Meta Tags, and Hidden Text

YOU MAY NOT INCORPORATE CITRIX TRADEMARKS IN ANY DOMAIN NAME OR IN ANY META TAG OR OTHER HIDDEN TEXT IN A WEB PAGE. Any violation of this policy may result in immediate termination of any license, partnership, certification, reseller, or employment agreement, and/or in legal action.

Examples of prohibited uses: “mynetscaler.com”, “Citrix-workspace.com”, “mypodiospace.com”

Social Media

You may not use the Citrix Marks in connection with social media account names, profiles, monikers, avatars, or handles.

AdWords

You may not register the Citrix Marks as Google AdWords or similar online advertising tools.

Publication Titles

You may not use the Citrix Marks in the title of online or printed magazines, periodicals, book series, and other serial publications without a license. See below for guidance on single-issue publications.

Merchandise and Promotional Items

You may not use the Citrix Marks on any merchandise or promotional items (e.g., t-shirts, mugs, pens) regardless of whether such items are sold or given away, or provided only to a limited or internal group of people (e.g., employees or customers) without a license.

Trade Dress

You may not use or imitate Citrix’s trade dress, including the look and feel of Citrix’s web properties, user interfaces, marketing materials, product packaging, font, color scheme, and any other imagery associated with Citrix.

False or Derogatory Use

You may not use the Citrix Marks in a manner that depicts Citrix or its products or services in a false or derogatory manner.

Partner, Certification, and Program Trademarks

Citrix owns several trademarks and related badges that support various Citrix Programs, including those identified atwww.citrix.com/partner-programs. These marks and badges are expressly reserved for approved participants in the applicable program. Please refer to your agreement with Citrix, and any applicable program guidelines, for more information on proper use of Citrix Program marks.

Permissible Uses of Citrix Trademarks

Citrix licenses the Citrix Marks for use with only the goods and services that meet Citrix’s high quality-standards. Citrix reserves the right to object to or prohibit at any time the use of the Citrix Marks in connection with goods or services that, in Citrix’s sole opinion, fail to meet Citrix’s standards of quality. Notwithstanding the foregoing, you may use the Citrix Marks in the following manners only.

Citrix Logos

UNLESS EXPRESSLY AUTHORIZED BY CITRIX, ANY USE OF CITRIX LOGOS IS PROHIBITED. If you have received authorization from Citrix to use a Citrix logo (i.e., pursuant to a license or a valid Certification or Partnership Agreement), you must adhere to the terms of your license or agreement and any partnership or program guidelines (including brand guidelines such as those available at www.brand.citrix.com), as well as the following requirements:

  1. All Citrix logos must be reproduced from materials supplied by Citrix.
  2. Never alter Citrix logos.
  3. Each representation of the Citrix logo should be consistent, undistorted, and clear.

If you have any questions, contact brand@citrix.com.

Compatibility with Third Party Products

Citrix word marks (but not logos, including stylized word marks or other graphic depictions of the Citrix Marks) may be used in an informational context to inform consumers that a third-party product is compatible with the referenced Citrix product, provided that such use complies with these Guidelines and the following requirements:

  1. The Citrix Mark is not part of the third-party product name.
  2. The Citrix Mark appears less prominently than the third-party product name.
  3. The Citrix Mark is used only in a referential context.
  4. The third-party product is compatible with the specific Citrix product or service referenced.
  5. The use does not falsely imply a sponsorship, certification or endorsement by, or a partnership or affiliation with, Citrix.

Examples

Correct: “XYZ™ cloud management enables working from home with Citrix Virtual Apps and Desktops™”

Incorrect: “Citrix Virtual Apps and Desktops™ - work from home with Citrix® and XYZ™”

 

Correct: “XYZ™ cloud works with Citrix®”

Incorrect: “XYZ™ cloud powered by Citrix®”

Educational and Informational Purposes

Citrix word marks (but not logos, including stylized word marks or other graphic depictions of the Citrix Marks) may be used in an informational context to describe the subject matter of an educational or informational program, such as training presentations and “how-to” videos, provided that such use complies with these Guidelines and the following requirements:

  1. The Citrix Mark appears less prominently than the rest of the program title and is used only in a referential context.

    Correct: “ABC EDUCATION SERVICES Presents: An Introduction to Citrix Endpoint Management™ for Beginners”

    Incorrect: “Citrix Endpoint Management™ 101”
  2. The subject matter must relate to the specific Citrix product or service referenced.
  3. The use does not falsely imply a sponsorship, certification or endorsement by, or a partnership or affiliation with, Citrix.

    Incorrect: “ABC EDUCATION SERVICES and Citrix: An Introduction to Citrix Endpoint Management™ for Beginners”

    *Note for Citrix Partners and “Citrix Certified” entities and individuals: refer to your applicable agreement and guidelines for more specific guidance.
  4. Any printed or online materials relating to the program must include proper trademark symbols, a trademark notice statement (see Attribution and Notice below) and a disclaimer statement similar to the following example:

    The statements made and opinions expressed herein belong exclusively to ABC EDUCATION SERVICES and are not shared by or represent the viewpoint of Citrix Systems, Inc. (“Citrix”). This presentation does not constitute an endorsement of any product, service, or point of view. Citrix makes no representations, warranties, or assurances of any kind, express or implied, as to the completeness, accuracy, reliability, suitability, availability, or currency of the content contained in this presentation or any material related to this presentation. In no event shall Citrix, its agents, officers, employees, licensees, or affiliates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business information, loss of information) arising out of the information or statements contained in the presentation. Any reliance you place on such content is strictly at your own risk.

If the program is presented only in audio format, whether live or recorded, without any visual aids or physical or online materials, the notice and disclaimer statements must be read out loud at the beginning of the presentation.

Noncommercial Websites

Citrix word marks (but not logos, including stylized word marks or other graphic depictions of the Citrix Marks) may be used on websites that operate solely for a noncommercial, informational purpose concerning a Citrix product or technology provided that such use complies with these Guidelines.

Publication Titles

Citrix word marks (but not logos, including stylized word marks or other graphic depictions of the Citrix Marks) may be used in the title of single-issue publications, provided that such use complies with these Guidelines and the following requirements:

  1. Your name, logo and/or trademark must appear more prominently than the Citrix Mark.
  2. Include on the publication and all related materials a trademark notice statement (see Attribution and Notice below) and a disclaimer statement similar to the following example:

    The statements made and opinions expressed herein belong exclusively to the author(s) and reviewer(s) of this publication, and are not shared by or represent the viewpoint of Citrix Systems, Inc. This publication does not constitute an endorsement of any product, service, or point of view. Citrix makes no representations, warranties, or assurances of any kind, express or implied, as to the completeness, accuracy, reliability, suitability, availability, or currency of the content contained in this publication or any material related to this publication. In no event shall Citrix, its agents, officers, employees, licensees or affiliates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business information, loss of information) arising out of the information or statements contained in the publication. Any reliance you place on such content is strictly at your own risk. 
  3. Use of the Citrix Marks must not suggest an endorsement, certification or sponsorship by, or partnership or affiliation with Citrix.

Trademark Symbols

The Citrix Marks must be designated by the appropriate trademark symbols.

Refer to the Citrix Trademark List for information on the proper designation to use in connection with specific marks.

Regardless of which symbol is used, the trademark symbol should be placed immediately after the mark in superscript.  If the document cannot be typeset in superscript, the symbol may be set in normal type and enclosed in parentheses.

Example:       Citrix Workspace™ or Citrix Workspace(TM)

                        Citrix® or Citrix(R)

When, where and how often to use trademark symbols depends on whether the underlying materials will be available only in the United States, or whether distribution will extend to foreign countries.

  • Distribution Limited to the United States - In addition to providing a proper trademark notice and attribution statement (see below), you must include the appropriate trademark symbol according to the following minimum requirements:
    • Prominent Uses: A trademark symbol is required on all prominent uses of the Citrix Marks, such as on packaging, brochures, labels, titles and headlines, headings, sub-headings, advertisements, and marketing materials.
    • First Use in Text: A trademark symbol is required upon the first use of a Citrix Mark in text or body copy, even if the mark has appeared with a trademark symbol in the same material (e.g., in the headline or another prominent use).
    • Subsequent Uses: A trademark symbol is not required for any subsequent use of the Citrix Mark in the same text, unless use of the symbol would avoid ambiguity.
    • Logos: If you are expressly permitted to use a Citrix logo, an attribution symbol is required with every use of a Citrix logo unless you have received express written instruction otherwise.
  • Distribution Outside the United States - Do not use trademark symbols on materials distributed solely outside the United States, but include an appropriate trademark notice and attribution statement.

Trademark Notice and Attribution Statement

Any material displaying a Citrix Mark must also include the following Notice and Attribution Statement:

“Citrix®, the Citrix logo, and other marks appearing herein are trademarks of Citrix Systems, Inc., and/or one or more of its subsidiaries, and may be registered in the United States Patent and Trademark Office and in other countries.”