Webinar Event Citrix Partner Marketing Masterclass Join us for engaging and insightful live conversations with fellow partner marketers at the Citrix Partner Marketing Masterclass series.
Event Details

May 18, 2022
9:00 AM EDT

HOSTED BY
Citrix

Each month we’ll invite a partner guest to join our panel for a discussion about topics that are relevant and top of mind for all modern marketers. In each 30-minute session you’ll hear:

  • Their secrets to growing marketing’s contribution to the sales pipeline.
  • A deep dive into a marketing tactic that’s worked for them.
  • Our panel’s response to a marketing challenge they’re facing. 
     

Join us for an engaging and insightful live conversation with Stacie Hill, Head of Marketing at Ultima at the Citrix Partner Marketing Masterclass series. During this session, Stacie will share

  • How they were able to generate more conversations with the C-Suite of prospects and customers
  • How they completed a company rebrand in 8 weeks…and why you shouldn’t do that
  • How there were able to get their whole company on board with creating videos

At the end of each session, our panel of B2B marketing experts will host an informal Q&A where you can get advice on any marketing issue that you’re facing.

Speakers

Stacie Hill
Head of Marketing
Ultima 

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

The speakers, dates and recording links for each session are listed below.

View on-demand

In this session we continue the conversation with JJ Savarino, VP of Marketing and Vendor Management at Alchemy Technology Group to discuss marketing tactics such as:

  • His experiments with 3rd party lead gen services and meeting maker campaigns
  • How incentivizing sales reps can boost campaign results
  • Reporting – What matters and what to ignore

Speakers

JJ Savarino
VP of Marketing &
Vendor Management
Alchemy Technology Group

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

In part 1 of JJ’s session we cover:

  • How to balance between a corporate marketing strategy vs regional marketing
  • The role marketing should play in onboarding a new sales rep
  • Experiments with lead nurturing, chat bots and meeting makers

Speakers

JJ Savarino
VP of Marketing &
Vendor Management
Alchemy Technology Group

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

In this session we’ll cover:

  • How Grace uses and modifies the Citrix Content Kits
  • How she convinces her sales and technical leads to contribute to content
  • Preparing to host in-person events – what’s changed?

Speakers

Grace Cosgrove
Marketing Manager
Edge 7 Networks

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

In this session we cover:

  • 3 keys to ABM Success (SURPRISE! A sophisticated technology stack isn’t one of them)
  • ABM tactics that work
  • Is it worth spending time/money on awareness campaigns in IT services marketing

Speakers

Roshantha Pillay
Marketing Manager
Dicker Data

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

In this session we cover:

  • How to launch a podcast and webinar AND get your company to support it
  • How to use paid and organic social media to grow awareness and capture leads
  • How to approach building a social media calendar

Speakers

Addie Peper
Cultivator of Connection
Envision IT 

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency