KULLANIM ÖRNEKLERİNE GÖRE
Integrity. Respect. Curiosity. Courage. Unity.
These core values acted as our North Star through an extraordinary year that had no roadmap, guiding us as we aimed to help make work more inclusive and sustainable for all—starting with ourselves.
We continued to drive broad positive change by creating solutions that expand access to work and allow people to get more from our resources. We made a difference on the ground by taking actions as people, teams, and communities. We internalized how environmental sustainability, social equity, and corporate governance are inextricably linked, and that acting as an ethical, transparent business is the foundation for innovating the changes that protect our world and make it a better place to live and work for everyone.
Citrix seeks to improve transparency of our business practices, impacts, and risks year over year through our ESG (environmental, social and governance) related disclosures.
Public companies across sectors have witnessed a major shift toward the use of ESG factors in company evaluation and investment decision-making. Investors are pushing for increased transparency on ESG practices—as are regulatory bodies such as the Securities and Exchange Commission (SEC), which recently indicated that it is considering enhancing the rules requiring corporate disclosures of ESG - related activities.
Our dedication to transparency is further influenced by our customers, prospective talent, and current employees taking a greater interest in our ESG commitments and progress. This shift will continue to spur us into action on critical ESG issues and was a major catalyst for Citrix to begin tying executive compensation to ESG performance in 2020.
In 2020, 35% of our workforce participated in a company-wide survey, and 90% agreed that working for an environmentally responsible company is important to them.
In this year’s report, we now disclose against four of the most authoritative ESG frameworks:
We are reporting against the TCFD framework for the first time, as a result of listening and responding to our stakeholder requests for more information on our climate risks and resilience efforts.
Our CDP Supply Chain membership is another way we are providing greater transparency. We anticipate that this membership will help us engage our suppliers to pinpoint risks and opportunities, achieve our science-based targets, and reach other sustainability goals.
We continue to evaluate other emerging ESG frameworks and rating systems to ensure we’re providing the performance indicators that are most material and decision-useful to our key stakeholders.
Citrix products are redefining the future of work by enabling anyone to work from anywhere on any device.
Help people get more out of work
Expand access to work
Develop products with measurable impact
These tenets are what inspire Citrites to innovate solutions that make technology do more. We are developing digital workspaces and tools to better meet the needs of the modern workforce.
We believe that a strong sustainability strategy accelerates innovation, and we are increasingly designing our products to help people and businesses be more sustainable.
The events of 2020 brought into focus the connection between sustainability and innovation. As we helped our customers in every sector across the globe shift their workforces to a hybrid model, it became clear that our cloud services provided efficiency benefits to our customers, our business, and the environment.
We call this the efficiency “win-win-win.” Not only have our products proven to offer our customers time and cost savings, but energy savings as well. Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) service provides virtualization solutions that efficiently deliver apps and desktops to end users—anywhere on any device, enabling companies to manage apps in a centralized location and apply policies that optimize the end-user experience.
Our virtualization and networking products also enable organizations to overhaul their sustainability processes and contribution to greenhouse gas (GHG) emissions. Whether it be extending the lifespan of infrastructure or devices, being able to work on lower-energy devices that more people can afford, enabling unrestricted flexible working, supporting renewable energy solutions, or reducing data center GHG emissions, our products are helping customers advance their own sustainability agendas.
In 2020, we provided highly effective platforms that supported large, complex organizations in adopting and embracing a distributed work model. But the capabilities we’ve built for our customers extend beyond the unique, temporary circumstances brought on by the pandemic. We’re maintaining a sustainable outlook and positioning ourselves to accommodate the way we believe work is likely to evolve.
To that end, we’ve developed our technology to have broad applications, allowing companies to embed it into long-term flexible work strategies. And we are designing our products to provide efficiencies over time, not just when they’re first implemented.
Our products incorporate workspace intelligence and analytics that help customers make better decisions as they transition their employees from on-premises to a cloud-based or hybrid model. Adopting these new work models will allow companies to reach talent pools that were previously unavailable, which could improve participation in the workforce for marginalized communities. While our products are effective tools, we continue to work to access their full potential. For instance, we see potential for our technology to play a greater role in innovations around work and improving employee health and well-being. Our Citrix Compass microapp is a case in point.
As part of our workforce returns to on-premise work, we’ve developed the Citrix Compass microapp to help employees transition to a flexible seating model, where they have the choice to sit where they are most comfortable. The app allows employees to identify and book available desks, and they can rest assured knowing that any workstation or office booked through the app has been cleaned for safety and hygiene. Built into the app is a COVID-related health check for office entry.
At the heart of Citrix technology is the ability to provide users with easy, unified and secure access on any device, anytime. We design our technology with several key questions in mind: how do we help our customers’ employees simplify their day, collaborate virtually and securely, have better work/life balance, and improve productivity?
One answer is our integration with Workday ERP (enterprise resource planning) systems, making it seamless for employees to submit requests, receive notifications about request status, and act on notifications.
Through Citrix Workspace, our customers can offer employees single sign-on access to all the apps and content they prefer to use in one, unified experience. We have integrated our Citrix Workspace product with 150 of the most widely used enterprise applications, including Salesforce, SAP Ariba and SAP Concur, ServiceNow, Microsoft Outlook and G Suite. Workspace is also compatible with identity and access management providers, including Okta, Ping, Radius, and GoogleID. These integrations, combined with Workspace security controls, allow customers to deliver these apps more securely than operating them natively.
We’re also engaging in innovative partnerships that bring added value to our customers. For example, we believe Citrix DaaS Standard for Azure (formerly Citrix Virtual Apps and Desktops Standard for Azure) is a simple, fast way to deliver Windows apps and desktops from Microsoft Azure. This service offers cloud-based management, provisioning, and managed capacity for delivering virtual apps and desktops to any device.
We have built on our long-standing partnership with Microsoft to offer multiple virtual desktop infrastructure (VDI) deployment options for Citrix solutions on Microsoft Azure—including virtual apps, desktops, data and networking. Citrix customers can provision and deliver workloads on the Microsoft Azure cloud platform, reducing overall IT costs and increasing efficiency—or choose to deploy VDI with Citrix cloud services on Microsoft Azure.
The onset of COVID-19 resulted in a rapid shift to hybrid work models and a broad realization of the benefits of a flexible workstyle. We saw customers who already had an established cloud footprint quickly and easily scale capacity as needed with Citrix solutions. Specifically, Citrix Cloud enabled customers to deploy workloads significantly faster than those who ran workloads on-premises. As a result, we saw an increase in worldwide users of Citrix products in March 2020—an increase that continued into 2021.
In 2020, we worked with a third-party consulting firm to review all our professional services to improve our customers’ experience with our products. Based on these findings, our Customer Experience team was able to drive customer outcomes and success more effectively by accelerating our shift to a proactive subscription service model that provides support throughout the lifetime of the customer. With this enhanced approach, we are better able to anticipate customer issues using our analytics and call or send a message with customized suggestions for best practices.
We’re also blending our offerings so we can assemble the right team to provide the most appropriate type of support. Whether a customer needs consulting, support, or education—or a combination of these services—we provide them with the right interface and content at the right time.
Last year brought unforeseen challenges for many companies—large and small—transitioning their workforces to a flexible work model. We helped Citrix customers work in new ways by thinking through three big questions:
How can we quickly get employees up and running remotely?
Once we do, will employees be productive? How do we measure this?
Are our remote connections secure?
During the pandemic, we mobilized our teams to solve for these common problems across legacy industries with our easily replicated technology solutions and subject matter experts in every vertical. For example, we applied our broad expertise to support hospital systems in transitioning to a telehealth model and setting up new clinics efficiently and effectively.
Our professional services team of consultants remained nimble during ever-evolving health and safety regulations, to help customers in some of the hardest-hit industries, including those with large digital sales teams or a customer service presence in a single location, whose employees suddenly needed to work from home, such as call centers.
To ensure we kept our Customer Experience team members safe, while still being able to provide the attentive customer service that this challenging time necessitated, we developed employee “pods,” where our teams could come into certain office locations in a coordinated manner to get the equipment they need to perform their jobs remotely.