Webinar Event Citrix Partner Marketing Kickoff Thrive as a marketing professional
Mar 3 2021
Event Details

Mar 3 - 10, 2021
11:00 AM EST

APJ

March 3 & 4
11:00 AM - 2:00 PM SGT

EMEA

March 8 & 9
11:00 AM - 2:00 PM CET

Americas

March 9 & 10
11:00 AM - 2:00 PM EST

Citrix Partner Marketing Kickoff 2021 will feature the latest marketing trends, strategies, and tactics, and ways to leverage them for success. Over two days of virtual interactive sessions, you will learn from Citrix executives and industry experts how to build your 2021 marketing strategy, increase campaign ROI, and keep your pipeline filled with qualified leads.

You will walk away with valuable information on all the resources Citrix has available to you and actionable next steps on topics such as:

  • Amplifying your digital brand in a crowded marketplace
  • Working with the new Citrix co-branding guidelines
  • Content marketing strategies for success
  • Demand gen best practices from the field

Agenda

DAY ONE
BRAND

11:00 am - 11:45 am

Stand out with a Better Brand Promise
Jenny Magic, Content Marketing Strategist

12:00 pm - 12:45 pm

The Future of Work is Now: The New Citrix Brand
Tim Minahan, EVP Strategy and Chief Marketing Officer, Citrix
Barry Cowan, VP Brand Experience, Citrix

1:00 pm - 1:45 pm

Amplify Your Brand with Citrix Co-branding
Nick Chow, Senior Brand Strategist, Citrix
Amy Low, Senior Lead Brand Experience Designer, Citrix
David Pereira, President, Get Lift Agency


DAY TWO
DEMAND

11:00 am - 11:45 am

Change Your Marketing Mindset to Drive Revenue
Lori Wizdo, VP & Principal Analyst, Forrester

12:00 pm - 12:45 pm

Citrix Content Strategies for Success
Suzanne Hamlin, Senior Director Brand and Content Marketing, Citrix

1:00 pm - 1:45 pm

Demand Gen Best Practices from the Field: What’s Working for Citrix
AMS Session: Michell Garzon, Senior Director Americas Marketing, Citrix
EMEA Session: Kathleen DeBondt, VP EMEA Marketing, Citrix
APJ Session: Sandeep Pal, RVP APJ Marketing, Citrix