Webinar Event Citrix Partner Marketing Masterclass Join us for engaging and insightful live conversations with fellow partner marketers at the Citrix Partner Marketing Masterclass series.
Event Details

Nov 17, 2021

HOSTED BY
Citrix

Each month we’ll invite a partner guest to join our panel for a discussion about topics that are relevant and top of mind for all modern marketers. In each 30-minute session you’ll hear:

  • Their secrets to growing marketing’s contribution to the sales pipeline
  • A deep dive into a marketing tactic that’s worked for them
  • Our panel’s response to a marketing challenge they’re facing

At the end of each session, our panel of B2B marketing experts will host an informal Q&A where you can get advice on any marketing issue that you’re facing.

The speakers, dates and registration links for each session are listed below.

View on-demand

In this session we’ll cover:

  • How Grace uses and modifies the Citrix Content Kits
  • How she convinces her sales and technical leads to contribute to content
  • Preparing to host in-person events – what’s changed?

Speakers

Grace Cosgrove
Marketing Manager
Edge 7 Networks

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

In this session we cover:

  • 3 keys to ABM Success (SURPRISE! A sophisticated technology stack isn’t one of them)
  • ABM tactics that work
  • Is it worth spending time/money on awareness campaigns in IT services marketing

Speakers

Roshantha Pillay
Marketing Manager
Dicker Data

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency

In this session we cover:

  • How to launch a podcast and webinar AND get your company to support it
  • How to use paid and organic social media to grow awareness and capture leads
  • How to approach building a social media calendar

Speakers

Addie Peper
Cultivator of Connection
Envision IT 

Jenny Magic
Principal
Better Way to Say It

David Pereira
President
GET LIFT Agency