2017 Desktops-as-a-Service Global Market Trends: The Service Provider Perspective
The market for Desktops-as-a-Service (DaaS) and workspace services continues to mature and evolve attracting a new influx of traditional value-added resellers (VARs) and solution providers who are now offering application, mobility, networking and data services.
Findings from the Citrix 2017 survey of global service providers showed workspace service providers are targeting and serving larger business customers. The survey also showed growth among service providers who resell software and hardware following the traditional VAR business model, after minimal change in previous years. 68 percent of the service providers reported that they are also reselling through the traditional Citrix VAR (i.e. Citrix Solution Advisor) program. This is up 7 percent from the past three years where the Citrix Service Providers consistently reported that 61 percent of them also participated in the traditional VAR partner program.
In addition, the survey showed that the market for DaaS and workspace services continues to mature and expand based on the following high-level takeaways:
- Expectations for growth remain in-line with survey results from previous years with 71 percent of respondents anticipating workspace services revenue growth.
- Larger organizations are embracing desktops, mobility, apps, and file sync and sharing delivered as a service, with 16 percent of respondents serving customers with more than 500 seats compared with 13 percent in 2016, and just 6 percent in 2015.
- Vertical markets served by Citrix Service Providers remained consistent, including manufacturing, financial services, retail, healthcare, legal, and government as the vertical markets listed.
How many Citrix Service Providers are also offering traditional Value-Added Reseller (VAR) offerings as Citrix Solution Advisors (CSAs)?
After three years of results within one percentage point, 2017 results showed a 7 percent jump of CSAs who are also Citrix Service Providers.