UX Magazine: 3 Things That Will Change Experience Design in 2015

In this article, Saul Gurdus, vice president of Insights and Enablement in the Customer Experience Group at Citrix, highlights three industry predictions for 2015: 1) customer experience will be of utmost priority, with power shifting to the user; 2) vendors will begin to take more responsibility for the customer experience they are providing; 3) lean startup and design thinking will no longer be just for startups.

To view the complete article, please visit UX Magazine.