Feb

242016

CIO: 6 Things Marketers Need to Know about Beacons

Security basics of beacon technology.

CIO.com posted an article discussing 6 things marketers need to know about beacons and included commentary from Citrix chief security strategist Kurt Roemer. Kurt helps explain the basics of beacon technology and says that beacons can sometimes, "ask permissions for things people don't quite understand." He also explains the security implications of accepting those beacon requests, including the type of information that can be tracked.

To read the full article, please visit CIO.com.