Citrix Appoints Kimberly Martin as Vice President of Partner Strategy and Sales
Channel chief to renew Citrix commitment to partner community, roll out innovative programs and reinvigorate ecosystem
Citrix today announced that Kimberly Martin is joining the company as vice president of partner strategy and sales, reporting to Carlos Sartorius, senior vice president, worldwide sales and services. As the new worldwide channel leader, Martin will be responsible for evolving the company’s partner strategy for ISVs, OEMs, SIs, service providers, resellers, and distributors, addressing channel needs, delivering maximum value to partners and driving customer success. Martin’s appointment is part of a broader sales transformation plan that was initiated earlier this year.
Martin brings with her an extensive background in channel program design and development, partner marketing and channel incentive design. Most recently, she was vice president of worldwide business development and partner at Datameer where she built a partner ecosystem and established partner programs in the new Hadoop technology space. She has also served as vice president of worldwide channels at Informatica, and led Microsoft’s EMEA channel business for several years. While at Microsoft, Martin provided leadership for the channel through the move from on-prem perpetual licensing to cloud-based services for Microsoft’s EMEA market. Previously, she worked at Andersen Consulting and then Accenture consulting on sales and channel transformation for technology companies including EMC, Cisco, Dell, HP, among others.
Kimberly will split her time between the San Francisco Bay Area and Fort Lauderdale.