Citrix Appoints Robson Grieve as Senior Vice President of Marketing
Innovative business and marketing leader brings more than 20 years of experience and domain depth to the Citrix leadership team
SANTA CLARA, Calif. – Citrix today announced that Robson Grieve is joining its executive team as senior vice president of marketing, reporting to Citrix President and CEO, Mark Templeton. Grieve will be responsible for evolving and driving the company’s marketing strategy and organization as it continues to establish and drive its vision of a software-defined workplace.
Grieve is a senior and proven marketing leader, with an extensive background in brand development, integrated marketing, demand generation, digital marketing, product management and marketing analytics. Most recently, he was executive vice president of global marketing and customer experience with Concur, a cloud-based software company recently acquired by SAP. Prior to Concur, Grieve led the growth of Creature, an internationally recognized creative and strategy agency based in Seattle and London. Earlier, he worked in a number of executive marketing roles with Corbis, Vitessa and Radical Entertainment. He started his career as an account executive with Silicon Valley PR leader, A&R Partners.
Grieve will be based in the company’s Santa Clara, Calif. headquarters.