Citrix Partner Marketing Kickoff 2022 will feature the latest marketing trends, strategies, and tactics that will help you take your marketing practice to the next level. Citrix executives and industry experts will share valuable information and actionable next steps on topics such as:

• Citrix marketing strategy, product innovation and strategic alliances
• Industry trends with an emphasis on the transition to SaaS
• Creating marketing content tailored to your customers’ needs
• Brand amplification strategies and examples
• Demand gen best practices and campaigns

Agenda

• Citrix Marketing Strategy – featuring speakers: Tim Minahan, Citrix EVP Business Strategy & CMO and Tricia Atchison, Citrix VP Partner Engagement & Experience
• Industry Trends – featuring speaker: Larry Walsh, CEO, Channelnomics
• Citrix Strategic Alliances – featuring speaker: Carisa Stringer, Citrix Product Marketing
• Marketing Trends – featuring speaker: Jenny Magic, Founder, Better Way to Say It
• Geo Marketing – featuring speakers: Citrix Geo Channel Leadership