May 15, 2019 | 12:00 PM EDT
How do I optimize my demand generation efforts on my website, emails and landing pages? Join us for answers to this question and more on how buyers make choices. The conversion heuristic makes you look at your digital assets from a totally new lens. Let's review it and start thinking about achieving micro-conversions on the way to macro-conversions and how to get better results from your marketing efforts.