The rate of digital transformation is unprecedented. In recent weeks, some organizations have implemented 3-5 year plans in a matter of days to ensure business continues and employees are able to work remote.
However, in the midst of all of this rapid change and adoption of new digital technology, prioritizing employee experience is more important than ever. Because if employees don’t feel supported through the change, or trained on how to utilize the technology, the intended outcomes of the transformation aren’t realized and ultimately, customer experience suffers. According to PriceWaterhouseCoopers, the reason 70 percent of digital transformations fail is a lack of user adoption and behavioral change.
In this post, we’ll explore:
For enterprises today, embracing technological change is a mandate. Digital disruption will wipe out an estimated 40% of today’s Fortune 500 companies, making it crucial for your organization to master digital transformation in order to compete. However, introducing new workplace technology without also considering user adoption is like buying a top-of-the-line sports car without making sure your driver can operate a manual transmission. It doesn’t matter how powerful your new solution is if your employees cannot use it effectively.
Beyond training, a great deal of new technology is too complex to offer a good employee experience. Rather than intuitively enabling employees to work smarter and more efficiently, too many new workplace technologies overwhelm users with constant notifications and poor workflows. The result is technology that promised to boost innovation and productivity instead produces distraction and frustration. Gallup estimates this employee disengagement is costing the world $7 trillion in lost productivity.
You’ve already enabled employees to work remote. And you may have scaled this up fairly rapidly to meet the real time need. Now your priority is ensuring the technology fully supports your employees, rather than just simply giving them access from anywhere. Build on the knowledge you already have of various employee use cases, asking questions like:
By conducting this kind of internal research as you re-evaluate technology partners, or consider additional solutions for your longer-term transformation process, you’re more likely to choose technology your employees actually want to use. At the same time, you will make their buy-in more likely because you involved them in the decision-making process.
Once you have considered the ease of use of your current technology, developed a preliminary training plan with key goals, and have heard from your employees regarding their current and desired workplace technology experience, you’re well on your way to a successful digital transformation.
That said, there are still user adoption pitfalls to avoid on your digital transformation journey. Here are three to look out for:
Digital transformation is hard. And the journey can be made even more challenging when the unforeseen circumstances expedited the transformation.
You are adopting technology, equipped with artificial intelligence in some instances, meant to effect big change in how your organization operates. That in mind, the last thing you want to do is try to tackle digital transformation without gaining the buy-in and support of the employees who will use this new technology for everyday work. By focusing on employees first, you increase the likelihood your digital transformation will succeed while also showing your employees you value their perspective and put their needs first.
Learn more about strategies and best practices for technology implementation and adoption.
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