On the field, on the track, and out of the office—a new way to work

From the NFL to Formula 1, sports teams around the globe have had to rethink and overhaul their entire business operation. How is pre-season structured? How are teams reinventing the fan experience? And ultimately, how are these organizations keeping their teams running successfully?

VIDEO | 30m
September 23, 2020

Watch this engaging discussion with Aston Martin Red Bull Racing and the San Francisco 49ers to hear how two of the world’s most recognizable sports teams have maintained business continuity in response to the COVID-19 pandemic. These organizations have adapted their work experience for employees at every level, and are rethinking their remote work models for the future.

Executive summary

  • How two sports organizations responded to the COVID-19 pandemic and how this affected preparations for competition with modified seasons
  • Adaptation, transition and enablement of a remote back office staff to keep business operations up and running
  • Opportunities that arise from rethinking and digitizing hybrid work models; key learnings for streamlining, collaboration, and productivity to empower workforces

Featured voices

Tim Minahan is Executive Vice President of Business Strategy and Chief Marketing Officer at Citrix

Brent Schoeb is Chief Revenue Officer of the San Francisco 49ers

Matt Cadieux is Chief Information Officer of Aston Martin Red Bull Racing


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