Jan 9 - 11, 2017 | 9:00 AM PST
Anaheim, California, United States
Anaheim Convention Center
Build on Summit enablement resources all year long
Cloud is the future for Citrix and our partners, and Citrix Summit 2017 offered a road map, fresh strategies and all the tools partners need to turn this disruptive shift to our advantage to drive success in the new year.
Summit 2017 focused on:
Winning new customers
At Summit, partners received guidance on identifying new business opportunities and a Win Plan—a complete action plan for key accounts that will power their next steps on the field. Summit introduced new partner programs, new enablement for the shift to cloud, and details on how Citrix will help partners capture their share of the $8 billion opportunity ahead in the SMB and midmarket space.
Winning with cloud
Citrix is on track to bring customers innovation, choice and simplicity by delivering the industry’s most comprehensive and integrated platform for secure app, data, and network delivery as a cloud service. Summit introduced sales opportunities, detailed the Citrix Cloud roadmap and showed partners how the cloud will speed their sales cycle and expand post-sale services and cross-selling.
Securing it all
One of our core strengths—and the number-one use case for adopting Citrix—is security. From Citrix NetScaler to ShareFile, Summit demonstrated the security features and components across the Citrix stack, and showed partners how to drive pipeline with a compelling new and differentiated Citrix Story that will enable them to share the Citrix sales conversation with customers and influencers.
Get all the highlights: starting January 23 download speaker presentations and visit Citrix SalesIQ to view keynotes and sessions built on Sales Plays that align with the most important customer use cases. Then, mark your calendar and save the date for Citrix Summit 2018, January 8–10 at the Anaheim Convention Center in California.