Citrix Summit 2016 in Las Vegas delivered great value. With a renewed focus on core products, Citrix leaders moved global partners and sales teams into the new sales cycle with guidance on selling into lucrative new markets and a clear view of Citrix go-to-market strategy. Some highlights:
- Summit reinforced the Citrix commitment to the channel by providing access to Citrix internal best practices in multiple areas from sales conversations to vertical sales training, as well as resources to help partners take advantage of opportunities in solutions and services.
- Summit delivered networking opportunities including the Welcome Reception, Partner Appreciation Party, and new programs such as Base Camp for first-time attendees and Territory Time, which helped partners make connections with teams from their own regions.
- Summit offered intensive training through the preconference Instructor-led Learning Labs, breakout sessions in four tracks including a new Marketing track, and Solutions Demo Sandbox hands-on training that helped partners experience Citrix products and take their demos from good to great.
Get all the highlights, along with insights into market trends and new use cases: download speaker presentations and view keynotes and the most popular Summit sessions on demand from Citrix SalesIQ. Then, mark your calendar and save the date for Citrix Summit 2017, January 9–11 at the Anaheim Convention Center in California.