Citrix Partner Marketing Snacks

In a world where the average employee is busier than ever, just trying to keep up with the day-to-day is often a challenge. At the same time, it is now more important than ever to stay on top of industry trends in order for organizations to maintain or grow success. That’s why we’ve created “Citrix Partner Snacks” – quick, “snackable” videos anyone can squeeze into their busy day to stay current on the latest industry best practices, and what it takes to be successful in today’s competitive landscape.

In this series, you will learn about:

  • Strengthening your digital marketing strategy
  • Broadening your reach with social selling
  • Seizing the opportunity of Search Engine Optimization (SEO)

Social selling

  • Social Listening

    Practical techniques that will help you listen and contribute to the conversations that your target audience is paying attention to.
     

  • Social Sharing

    Simple ways to share or post content on LinkedIn that will raise your profile among your target audience.
     

  • Requesting Introductions

    Grow your network and net worth by learning to request introductions to new contacts that are connected to your existing network.

  • Connection Requests

    Are you annoyed by random LinkedIn connection requests? So is your audience. Learn how to thoughtfully and tactfully request an introduction on LinkedIn.

  • LinkedIn Sales Navigator

    Get comfortable with this game changer. Learn about different features that will help your social selling and prospecting efforts.
     

SEO

  • Why Bother with SEO

    Learn three steps that decision makers normally follow and how SEO plays a role.
     

  • Areas of SEO Focus

    Learn about Technical, On-Page and Off-Page SEO and some helpful tips that will make a big impact in your searchability.

  • Measuring SEO Success

    Ignore the charlatans offering the impossible promise of 1st page rankings on Google and focus on the metrics that matter.

  • Building Your SEO Keyword Strategy

    Learn what kind of research should be done to identify cost-effective keywords that matter to your audience.
     

  • EAT: Expertise, Authority, & Trustworthiness

    Learn the signals that Google uses to evaluate your credibility and the steps you can take to improve.
     

  • Understanding ZeroClick Searches

    Almost of 50% of Google searches end without a click. Learn how this should impact the copy on your website.

  • Semantic Language for SEO

    Smart engines are smarter with natural language searches. Learn how you should adjust the content on your website to take advantage.

  • Importance of Locality in SEO

    If you have a physical address or a service area, find out how to ensure that you are search optimized for geography.