Citrix sponsorships

Sponsorships allow us to highlight innovative and unique stories of Citrix technology solving problems for elite brands on large stages. Through these we can reach a wider audience and target new customers.

Citrix powers a better way to work by delivering the experience, security, and choice people and organizations need to unlock innovation, engage customers, and be productive – anytime, anywhere.

Sponsorship requests

Thank you for your interest while we look to expand our portfolio into 2020 and beyond. Please submit your proposal below and we will follow up with you as soon as possible.

Aston Martin Red Bull Racing

Citrix is a proud Innovation Partner of Aston Martin Red Bull Racing, one of the more successful teams in Formula 1. As one of 10 racing teams, they compete in one of the most technologically advanced sports in the world. The race team operates in an extremely diverse environment with up to 60 key personnel traveling every two weeks to the 22 races scheduled annually, over nine months, across five continents.

With the help of Citrix technology, the race team can drive collaboration, innovation and performance, on and off the track. Citrix software allows the race team to access and analyze large amounts of crucial data instantaneously, then make key decisions quickly to optimize performance on track.

Our technology story

Citrix is powering a better way to work by delivering the experience, security and choice that a partner like Aston Martin Red Bull Racing can rely on to unlock innovation and productivity. Some key technology benefits include:

  • Race engineers can view and alter large files from remote locations around the world which is invaluable for troubleshooting, helping to set-up the car, and suggesting design changes for future races
  • Specialists can monitor telemetry data from the car remotely, improving decision-making and car performance
  • Aston Martin Red Bull Racing personnel at headquarters in the UK and at the race track, and third-party vendors can have a mobile workspace to collaborate seamlessly and securely

 Citrix + Red Bull Racing: This is how the future works (1:36)

San Francisco 49ers

Situated as they are in the heart of Silicon Valley, the 49ers chose to step forward as a pioneer in the use of innovative technology. They wanted new ways to streamline operations and collaboration, both in the back office and out on the road. They also wanted new ways to enhance the fan experience, both for those coming to the stadium and for those watching at home. So, they assembled a team of the world’s leading technology partners from around the Bay Area. From the start, one of the key partners in this strategy was Citrix.

Our technology story

The 49ers have a rich history as both a team and a business. Today they’re one of the most valuable brands in the NFL, and that’s not only because of their performance on the field. It’s also because the 49ers—like successful businesses all over the world, across industries—have used new technologies to keep up with the changing times and the changing expectations of their customers.

 Citrix + 49ers: Collaborating around the country, quickly, seamlessly & securely (2:37)

Citrix Cycle

With more than 8,500 Citrix employees, 45k+residents, and 3.4 million visitors in Raleigh, Citrix had a unique opportunity to build brand awareness and improve employee morale by showing Citrix’s commitment to Raleigh. Through this sponsorship, we are able to drive employee engagement, provide CSR opportunities, support recruiting, and showcase our technology story.

Our technology story

Bewegen, the partner organization that manages the operations of the bikes, manages a number of bikeshare systems in North America and the need to store, access, and share the most current files is critical to business flow. In partnering with Citrix, employees are able to be more productive, securely accessing corporate resources from anywhere, on any device. As well, the City of Raleigh has looked to Citrix to help streamline the flow of information between citizens, vendors, contractors, employees, and municipal leadership. Securely storing, accessing, and sharing data between teams, departments, and the public increases response time and the efficiency of City staff.

 Citrix Cycle (1:01)

AT&T Pebble Beach Pro-Am Palmer’s Club 18

Our sponsorship of the “Palmer’s Club 18 presented by Citrix” provides a wonderful hospitality experience for our guests. Used for hosting CIOs and CTOs from some of our most strategic partners so we can share our vision for the future of work. We also hear from our customers about where we can improve and deepen relationships with both customers and partners in key areas.

Inside the Palmer’s Club 18 presented by Citrix we highlight our technology capabilities with a chance for all guests to putt the 18th hole at Pebble Beach (virtually, of course). Our support of the tournament directly benefits the Mont.