Webinar Event Monetizing the Customer Journey Join us for an engaging four-part series featuring guest speaker, Dr. Jim Wagstaff
Event Details

Apr 4 - Jun 7, 2022

HOSTED BY
Citrix

  • EMEA
    3:00 PM CET

    Monday, April 4, 2022

    Tuesday, May 3, 2022

    Tuesday, June 7, 2022

  • AMS
    1:00 PM ET

    Monday, April 4, 2022

    Tuesday, May 3, 2022

    Tuesday, June 7, 2022

  • APJ
    11:00 AM SGT

    Tuesday, April 5, 2022

    Wednesday, May 4, 2022

    Wednesday, June 1, 2022

  • Jim Wagstaff

    Educator, Social Scientist, Startup
    Co-Founder & FinOps Practitioner

Part 1- Customer Onboarding and Adoption

In this session we’ll cover:

  • Leading with value-added services
  • Coupling value-added services with XaaS offerings to deliver a ‘whole solution’
  • Enabling more self-service capabilities to speed onboarding and adoption
  • Balancing customer ‘friction’ with ‘stickiness’ when evolving solution offerings
  • Taming the ‘friction curve’ to accelerate onboarding and adoption

 

Part 2- Optimizing Joint Business Outcomes

In this session we’ll cover:

  • Evolving the customer engagement model
  • Reducing customer churn and cost-to-serve•Going ‘vertical’ at scale with targeted customer approaches
  • Building verticalized best-practices into XaaS deployments
  • Developing value and outcome management capabilities

Part 3- Service-Oriented Value Engineering

In this session we’ll cover:

  • Developing provable processes to ensure success in >90% of XaaS projects
  • Tools, data, and processes to prove delivery of measurable business outcomes
  • Providing and selling information and analytics-based customer services
  • Maximizing a mix of services that are directly linked to customer outcomes
  • Creating a ‘network effect’ via the creation or leverage of an ecosystem

Part 4- Expanding and Scaling Contract Values

In this session we’ll cover:

  • Hiring customer success talent with an eye toward deep vertical and business process expertise
  • Developing greater cross-functional integration of Citrix and partner teams: marketing, sales, service, customer success, and finance
  • Building ‘virality’ into partner offerings to encourage a lower cost-to-serve metric
  • Diversifying customer purchase offerings and partner revenue streams
  • Designing business process ‘embeddedness’ into partner solution and service offerings to encourage expansion and discourage switching to competitive solutions
  • EMEA
    3:00 PM CET

    Monday, April 4, 2022

    Tuesday, May 3, 2022

    Tuesday, June 7, 2022

  • AMS
    1:00 PM ET

    Monday, April 4, 2022

    Tuesday, May 3, 2022

    Tuesday, June 7, 2022

  • APJ
    11:00 AM SGT

    Tuesday, April 5, 2022

    Wednesday, May 4, 2022

    Wednesday, June 1, 2022

  • Jim Wagstaff

    Educator, Social Scientist, Startup
    Co-Founder & FinOps Practitioner