How do we select keywords?
We use industry-standard keyword research tools to identify high-volume search terms that align with our products and solutions. Factors like user intent, competitive metrics and industry trends are also considered to ensure we select the most relevant terms.
Why are the rankings I see different from the monthly report data?
Search engine rankings constantly fluctuate and several factors can impact the search results that are provided for a given search. For example, search results can be personalized based on: search history, device type, language preferences, social connections, location and more.
I searched for XYZ and citrix.com isn’t ranked, why?
The Citrix.com SEO strategy is focused on building search visibility across the most relevant, high-volume search terms. If you search for a term and don’t see the site ranked, it may be that we are not optimizing for that specific keyword. Alternatively, factors like search competition or result personalization may impact our search rankings.
What factors impact rankings?
Search engine algorithms are complex – for example, Google’s algorithm uses 200+ signals for ranking, and many of those signals have 50+ variations. Ranking factors also change over time as search engines continue to refine their algorithms. However, some primary ranking factors include: domain history/authority, content quality/relevance, site architecture, personalization, social signals and more.
How can we rank higher for a specific search?
The search engines strive to deliver the most relevant, useful results for a user’s search. In order to rank well for a given search query, our site needs to be recognized as a valuable, accurate resource that provides content that meets the user's needs. Creating high-value content that follows SEO best practices is the best way to rank higher for a specific search term.
How do we evaluate SEO success?
SEO success is measured by a combination of search rankings, organic traffic quantity, and organic traffic quality. KPIs such as bounce rate, time on site and pages/visit provide insight into user engagement so we can evaluate the effectiveness of our SEO strategy.