Pascale Royal

Pascale Royal

The best known brands create a special connection with their customers, empowering their fans and turning a one-way marketing channel into multiple conversations. Pascale is responsible for creating and managing a branded Executive Advocacy program that builds and nurtures relationships with strategic Citrix customers; strengthening the brand, increasing retention, and driving revenue. The customer advocates participating in her programs have generated over $300 million in revenue influence since 2013.

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Envision IT & Exact Sciences: Delivering an Experience That Makes Life Better

During Award Season, our Citrix team enjoys seeing not just how our technology drives business, but how it also improves…

Baloise Group: “Insuring” Great Work-Life Balance for Its Employees

As we continue our journey through Awards Season at Citrix, we have another peek behind the scenes of the 2016…

Citrix Innovation Award Winners Find Wider Acclaim

Premier 100 IT Leaders Awards honor individuals who have had a positive impact on their organizations through the use of…

IT and the Search for New Heroes

A big part of what makes Citrix such a special place to work is our customers. I feel particularly lucky…

Hamilton Health Sciences brings care to the bedside with Citrix Receiver

Hamilton Health Sciences, located in Ontario, Canada, was looking to accommodate physician’s requests to use tablets and other devices in…