Revitalize: verb; to give new life or vigor to.
It’s exactly what Citrix is bringing to its India business. We are thrilled to be revitalizing our Citrix Service Provider (CSP) program via a deepened focus and the addition of resources.
CSP is not new to India; quite the opposite, the program currently enjoys wonderful success in the country. However, as a company, we recognize the market’s amazing potential and the need to do more. Currently, leading CSP partners are a mix of large ISVs, Cloud and Managed Service providers. With the solid foundation of such partners as a base to build upon, Citrix is now on a mission to exponentially grow the India CSP partner ecosystem.
HOW are we going about this? Investment!
- Citrix Dedicated Team. Fact. With a long history in India, Citrix technology is tried and true in the marketplace. Now, we are adding more country-specific resources to help partners take their service provider offerings to the next level via our CSP consumption-based licensing.
- Expanded Distribution. New distributors are coming. In a country as vast as India, these new distributors will ensure the availability of Citrix CSP products, along with deeper partner engagement and superior support across the country.
- Market-Friendly Economic Conditions. Our renewed focus means meeting partners on local terms. As part of our investment in the country, we will be announcing market-specific business conditions and programs designed to fuel rapid growth.
- Regional Leadership. More India investment also means greater leadership and investment across the whole Asia-Pacific region. At Citrix, we want prospective partners to truly understand the value of CSP and the huge opportunity that awaits them as we tackle the cloud together. This week, we completed our first of two regional, CSP-specific focused events by sponsoring Ingram One APAC at Singapore and hosting a CSP partner meet with Crayon Software in Mumbai. The Citrix booth at Ingram One APAC event was overflowing with prospective partners throughout the event. Our event presence was anchored by a standing room only audience in my speaking session, “The Modern Workplace Delivered as a Service,” covering the potential of the digital workspace market opportunity and how partners can participate
Today, more and more customers want to consume technology, not buy it. For our partners, now is the time to take advantage of this shift by providing consumption-based offerings, such as digital workspaces and networking. To learn more about how to participate in this exciting opportunity, please visit www.citrixserviceprovider.com.