With so much focus on the latest in mobile technologies, like security, Mobile Application Management (MAM), and Unified Endpoint Management (UEM), it’s easy to lose sight of where it all began: with mobile device management (MDM). MDM has been table stakes for a while, but as MDM evolves into UEM we have seen significant on-going enhancements in the market, and Citrix has been part of this evolution of MDM capabilities.

Why is MDM maturing in UEM?

For the most part, when we use the terms MDM and UEM, we’re talking about the same thing. UEM simply refers to the evolution of MDM, or MDM 2.0. It’s still about managing, controlling and securing devices, but with UEM, we’ve expanded the list of devices to include things like laptops with support for Windows 10 and Mac OS.

For many enterprise customers, their BYOD programs are expanding to include more than just mobile device types. It doesn’t make sense to have two separate systems to manage and inventory a device program that may also include laptops.

UEM support gives our customers the opportunity to leverage their existing Enterprise Mobility Management (EMM) platform to include more device types, all through a common management and control plane.

In this blog, I will highlight some of those key XenMobile MDM features and capabilities, resulting from our on-going investment in XenMobile, that can make your business more secure, without impacting productivity. In fact, all Citrix XenMobile Services and editions have the same rich MDM capabilities, providing users with single-click access to all of their apps from a unified corporate app store and providing IT with an admin console that enables them to easily analyze, manage, configure, secure, and support mobile devices.

XenMobile Admin Console

There’s also the XenMobile Analyzer, a free, cloud service that provides five tests (XenMobile Environment test, NetScaler Configuration test, Secure Mail test, and Server Connectivity tools, as well as Citrix Insight Services) for ensuring your XenMobile environment is properly configured. It’s so effective that 40% of XenMobile customers were able to solve issues without contacting Citrix. See the blog Turning a mobility diagnostic tool into a proactive operational service for more information.

XenMobile Analyzer

With XenMobile technology, IT can meet their compliance and control needs while giving users the freedom to experience work and life their way.

XenMobile is focused on developing a UEM feature that will expand our capabilities for managing devices.

The last few XenMobile releases have really picked up the pace for adding UEM features on top of our current MDM capabilities.


Here are just a few examples.

iOS & macOS

  • Control iOS updates
  • iOS Home screen layout
  • Managed Lost Mode
  • Multiple DEP account support – iOS and MacOS
  • Blacklist/Whitelist
  • New iOS9.3 restrictions
  • iOS VPN and Wi-Fi policies
  • MacOS 10.12 Restrictions
  • MacOS MDM Enrollment Invitation
  • Derived credentials for iOS device enrollment


  • Windows Information Protection (WIP)
  • Win10 Restrictions & MDM Policies
  • Device health attestation
  • Cert based Auth & Wi-Fi
  • Azure AD Enrollment
  • Device Security – Status, Locate, Wipe


  • GCM support
  • Event based Check-in
  • Android Launcher
  • Zebra/MC40 device support
  • SAFE Password editable policy guard
  • Citrix VPN (per-app VPN) configuration


With an on-going commitment and investment in XenMobile technologies, Citrix will continue the expansion of its MDM, MAM, UEM and security capabilities.

Not a XenMobile user today? Click Here to get started with Citrix XenMobile – no cost, no commitment.

For more information

Here are the links to the What’s New documents for details on the features included in each release over the last year or so.

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