Just a week left for Mobile World Congress (MWC) 2017, Barcelona and I couldn’t be more excited! Not because Citrix Ready is going to be at this event for the first time, but also because it is the world’s largest gathering for the mobile industry, and with digital workspace being Citrix key focus area, we think MWC will be a great platform to showcase how Citrix Ready can help deliver a complete, integrated mobility solutions.

Technologically speaking, we are at a stage where mobility, and, more to the point, ‘everything mobile’ is making in-roads into every aspect of the enterprise. Organizations, employees and customers are riding the wave of dynamism offered by the mobile industry. Mobile World Congress is a massive celebration for absolutely everything mobile.


If you are attending MWC, be sure to visit us at the Citrix Ready kiosk in the Citrix Pavilion, #5D31, Hall 5. At the kiosk, we are showcasing our program and the vision of Citrix Ready in the mobility space for the coming year.

Here is a sneak peek of what’s coming your way at MWC 2017:

  • Citrix Ready Marketplace: With over 30,000 partner products, solutions and enterprise apps, Citrix Ready Marketplace is the # 1 source to evaluate partner products and make Citrix purchasing decisions. Visit our booth #5D31, Hall 5 for a quick demo of the Marketplace, and learn how you can find the right solution for your business needs.
  • Citrix Ready Program: Citrix Ready is an end-to-end technology partner program that showcases an ecosystem of partner products and solutions that compliment Citrix technologies. Learn how we can help you showcase your offerings to over 400,000 Citrix customers and 10,000 Citrix resellers and reach out to your target audience. If you are already a Citrix Ready partner, visit our booth to touch base on the program updates and plan your marketing calendar with Citrix Ready.
  • Citrix Ready Partner Presentations and Demos: As we spread the Citrix Ready message at the event, we are also looking forward to demonstrate top partner technologies, enterprise apps and joint solutions to the audience. We have Atlantis Computing and Flexxible IT joining us at the Citrix theatre. Ruben Spruijt, CTO, Atlantis Computing will talk about Modernizing End User Computing Strategies with Virtual Workspaces. While Kilian Arjona, CTO, Flexxible IT will present Flexxible|VDI OS Manager and showcase how it can help transforms a complicated VDI project into a turnkey solution making deployment, use, management and maintenance easier, faster and more secure.

Also find out how you can securely deliver business apps to any device by learning about our Citrix verified partner apps including Polaris, EveryonePrint, Cisco Jabber, and others.

And of course it wouldn’t be a Citrix Ready event without prizes! You can grab really cool goodies everyday, and four big prizes (it’s a surprise!), one for each day. How can you win the prizes? Well, for that, you will have to visit our booth and find out yourself.

Here’s looking forward to mobile devices of all shapes and sizes, applications that would leave you in awe, and new partnerships and interactions! Come visit us at the Citrix Pavilion 5D31, Hall 5.

If you have any questions or comments, please leave a note below.

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