In a perfect world, all of our valued partners would be with us at Citrix Summit 2017 in Anaheim, California, next week for the official kickoff of the 2017 sales cycle. However, if you can’t be there, you can still join your colleagues virtually for a first look at Citrix go-to-market strategy in the new year.

Log in to Citrix Partner Central and watch the Vision Keynote and Tech Talks Keynote live from your device, wherever you are, for details about the product innovation, new programs and incentives that will drive your success in 2017.

Citrix president and CEO Kirill Tatarinov will discuss digital transformation and the tremendous opportunities it offers in the Vision Keynote on Monday. Carlos Sartorius, executive vice president, Worldwide Sales & Services, will also share 2017 sales priorities and what partners need to know to be successful with Citrix. Then, on Tuesday, go deep into the portfolio for a close look at the technologies that are enabling the move to cloud in the Tech Talks Keynote. Our business leaders will talk about product enhancements, demo the latest solutions, and discuss the differentiation that will guide your sales conversations throughout the year.

You’ve told us you want more information about the journey to cloud and how it impacts the traditional project-based revenue model. Summit keynotes are a critical starting point for these conversations. Success in cloud requires all of us, partners and sales, to be workings and Winning Together.

Mark your calendar now:

mark_your_calendar_2__1483709405_65600Day 1 Vision Keynote

Monday, January 9, 8:30 a.m. PT

Speakers: Kirill Tatarinov, president and CEO; Carlos Sartorius, executive vice president, Worldwide Sales & Services; Craig Stilwell, vice president, Worldwide Partner Strategy & Sales; Tim Minahan, senior vice president and chief marketing officer.

mark_your_calendar_2__1483709405_65600Day 2 Tech Talks Keynote

Tuesday, January 10, 8:30 a.m. PT

Speakers: Tim Minahan, senior vice president and chief marketing officer; PJ Hough, senior vice president, Product; Jeroen van Rotterdam, senior vice president, Engineering.

It’s a pivotal time in our industry and an exciting time at Citrix—don’t miss a moment of it! Be sure to log in to Partner Central next week to stay up-to-date.

Learn more about Summit at And follow me on Twitter for the latest updates: @moerbeck

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