Citrix Summit 2017, our annual partner conference, is fast approaching. Partners who attend gain firsthand insight into Citrix strategy for digital business transformation through intensive technical, sales, and business training that delivers the tools to strengthen relationships, take advantage of market opportunities, and pave the way for new deals. That’s why Citrix Summit is the essential business development conference for partners.

Understanding how Citrix Cloud can benefit our partners and customers is critical, and it is one of the most interesting and gratifying parts of my job.

Citrix Cloud: A Partner’s Experience

Among the valued partners attending Summit 2107 is TEBA Group, a Citrix Platinum Solution Advisor headquartered in Melbourne, Australia. The company serves customers across Australia, New Zealand and most of Asia. Craig Stones, National Practice Manager – Citrix, has 26 years of experience with Citrix. He has never missed a Summit or Synergy conference, nor the predecessors of either. In fact, Craig has custom baseball shirts produced to wear at each conference. Now that’s team spirit! And we are big fans of Craig, his partner and TEBA CEO, Steve Psaradellis, and the entire TEBA organization.

Craig Stones

When Craig and I last met in person, we sat down to talk about TEBA’s business strategy, Citrix Cloud, and how our companies combined expertise is making a difference for shared customers such as Maribyrnong City Council.

Our conversation was wide-ranging, but the joint commitment from TEBA and Citrix to partnership, technology leadership and customers were recurrent and core themes. You can watch the interview with Craig and hear firsthand why he values his relationship with Citrix and sees tremendous opportunity for TEBA in bringing Citrix Cloud to their customers here.

Craig is also a featured presenter at the Partner Value and ROI of Citrix Cloud session at Summit on Tuesday, January 10 at 10:30 a.m. in the Platinum Ballroom. He’ll discuss where Citrix Cloud fits in TEBA’s growth strategy and answer your questions.

Get to know Citrix Cloud at Citrix Summit

Because Citrix Cloud is the fastest, simplest, most flexible and secure platform for delivering and managing Citrix solutions, it will be a theme in many presentations and keynotes.

Citrix partners will have plenty of opportunities to get better acquainted with Citrix Cloud. On the agenda are dedicated presentations, Ask the Architect sessions, a Solutions Demo Sandbox, Learning Labs, and special breakout meetings. I hope you’ll attend.

In the weeks leading to Summit 2017, I’ll continue share what I have heard from Citrix partners who are transforming their business and that of our mutual customers with Citrix Cloud.

If you haven’t yet, register for Citrix Summit today and reserve your spot in these 5 Citrix Cloud sessions.


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