Over the years, the influence of applications and products on educators and learners alike has led to giant strides in eLearning and smart classrooms (among others), making education a key focus area for Citrix. This interest and diversification was evident at this year’s EDUCAUSE Annual in Anaheim, California. Six of our Citrix partners joined us at “Citrix Ready Partner Pavilion” booth at EDUCAUSE showcasing integrated solutions for the education industry.
We are glad to have provided a prominent platform for partners to showcase their products and solutions. The customers, on the other hand, were happy to learn about Citrix-compatible solutions specifically for the education industry. In addition, our pavilion offered a one-stop shop for customers to watch partner solutions live in action. It’s noteworthy that we generated over 900+ qualified partner leads at this event.
We organized booth-driver games to increase foot traffic during the show and hosted a Citrix Ready EDUCAUSE leading up to the event to highlight partner solutions and demos, supported by blogs and social media campaigns.
Citrix Ready at EDUCAUSE by the numbers…
- 6 partners joined the Citrix Ready Partner Pavilion
- 900+ total leads generated at the event
- 70+ attendees at the partner sessions conducted at Citrix theater
- 8000+ social media campaign impressions
- 90% partners rated EDUCAUSE as extremely valuable event
What partners had to say…
Very much appreciate the opportunity to exhibit with Citrix Ready. We thought the Citrix booth and approach to scan leads was extremely effective.
Received excellent interaction on social media during the event.
The program is really maturing and developing excellent lead generation activity.
Stay tuned for other industry events coming up where you could participate under a Citrix Ready umbrella! Please write to us should you need more information.